Monthly Archives: August 2011

It’s only been about two weeks of demolition and to our delight it’s nearly complete. All that remains are a few minor walls, and the floor in the brewery.

It’s so exciting to see everything coming down as we continue the transformation from warehouse to brewery. With all the walls, old bathrooms, and offices gone, we are able to visualize better how it will all come together in the weeks and months ahead.

One of the highlights of the demolition came in the first couple days when the first wall was being torn down. Hidden inside the walls for the last 30 plus years, we discovered two (empty) perfectly preserved Coors cans. Could it be a sign that beer belongs here?  Over the days that followed, more cans were discovered. However, we think the first two we found together were a sign of good to come. We plan to keep them here at the brewery, perhaps even put them on display in the tasting room.

1970’s Style Coors Cans

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Demolition has begun! The plan: To completely demolish the interior of the this building making it possible for Travis and Doug to start from a clean slate. In turn, this allows them to completely build-out and customize every aspect of the brewery to their liking. These guys are meticulous researchers and have a keen eye for detail. They know this is their opportunity to make a brewery function the way they want.  Everything from the layout to the tanks will be custom built and constructed.

If all goes smoothly, and permitting doesn’t present too many hurdles; Soceite should be on track to open in the Spring of 2012.

The Demolition Crew

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Travis and Doug have been working hard toward planning Societe from the ground up, which has been a joint dream of Travis and Doug’s for quite some time now. A lot has gone on since the beginning of the year as they have joined efforts in working toward their goals and dreams. We have to say the most exciting milestone up to this point is that Societe Brewing Company has secured a building in Kearny Mesa, San Diego! We spent many months scouring the city to find the right building and location, and we are certain this is it!

Societe Brewing Company, Kearny Mesa, San Diego

Travis pours the first beer to be consumed at Societe.

Travis, and his wife, Lorah, toast to Societe Brewing Company.

“To Societe!”

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