It’s become an expected part of the San Diego craft beer scene to see party buses and limousines cruising around town. Many responsible folks, conscious of the need to avoid driving when they plan to consume alcohol, opt for these buses as a way to safely visit San Diego’s wonderful breweries. And while we at Societe have done our absolute best to accommodate these groups in the past, the growing popularity of these buses has forced us to adjust our approach.

Beginning Friday, May 1st, 2015, Societe Brewing Company will only accommodate buses/limousines from our approved vendor list. This list will be updated regularly, and can be found on the Tour Bus and Limousine Policy page of our website. To be placed on this list, vendors must be vetted by our staff, and must meet certain expectations. These expectations include, but are not limited to, tours that are education-oriented, and tours with guides who chaperone their patrons. Transportation providers interested in joining our approved vendor list can contact tastingroom {at} for more information.

Ultimately, many factors influenced our decision to take this step. The single biggest, however, was our commitment to a Tasting Room that is comfortable and accessible for all of our guests, and especially those seeking to learn more about delicious craft beer in the place in which it’s born. We believe that a Tasting Room is a special place where fresh beer and education come together, and we further believe that a Tasting Room is not a bar.

If you would like to organize a group of friends for an educational visit to our Tasting Room, we would love to host you and would ask you to consider supporting our approved vendors. Again, beginning May 1st these are the only buses/limousines that will be accommodated in our Tasting Room.

If, however, you wish to head out for a day of drinking with the goal of getting intoxicated, we would ask that you steer clear of our Tasting Room. There’s not a damned thing wrong with wanting to head out and drink, and we absolutely appreciate you choosing to do so responsibly. Nonetheless, our Tasting Room will not admit your party.

If you find yourself with any questions regarding this policy, please do not hesitate to contact tastingroom {at} .


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