Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

Read More