The results of our 2016 Holiday Food Drive are in and, thanks to all of our amazing, passionate, generous fans, we were able to collect a whopping 23,153 pounds of donations for the Jacobs & Cushman San Diego Food Bank. We did not stutter (or ham-hand it on the keyboard)…we really raised more than 11½ tons of canned meats, soups, fruits, vegetables, dried goods and more, which the Food Bank says equals 19,294 meals for families in need throughout San Diego County. We expected this to go well, but honestly, we’re floored with how you all came out in force to better the lives of all of our neighbors.

This was our fourth year holding this drive. The first year, we counted ourselves lucky to collect the 263 pounds we handed over to the Food Bank. When we more than doubled that with 633 pounds the next year, we were overjoyed with the increase. And last year, when we got all the way to 4,972 pounds, we thought we’d hit the ceiling for this thing. But success like that encouraged us to challenge ourselves to push this thing further, and as we brainstormed it quickly became clear that, as with most things here at Societe, beer would be the catalyst for maximized goodness. Enter, The Urchin


Aged multiple years in oak before being blended into its balanced, fruity, tannic final form and bottled in 500-milliliter bottles, it went up for sale in our tasting room the day the food-drive began…for $50! Initial (and completely understandable) sticker-shock was instantly erased by the alternative offer we issued to customers, telling them that if they brought in 50 pounds of food (something that could be done for as little as $15 depending on where one shopped) we would sell them a bottle of The Urchin for just $5 (which is $15 less than our standard Feral beer price of $20). For the non-mathematicians out there (ourselves included…thank Gambrinus for smart-phone calculators), that equates to a wash. We sold 323 bottles of the beer, so The Urchin was responsible for roughly two-thirds of our total donations.

As we got closer to reaching the 20,000-pound mark, we decided to make that our new goal and do everything we could to reach it. Again, that meant doing something beer-related; in this case, lowering the price of our Feral beers from $20-per-bottle to $18-per-bottle. And not for a day, week or month…permanently. A 10% markdown was our way of going all-in and, honestly, we’re thrilled we not only hit, but far surpassed that spontaneously established goal, because after all this, it feels really good to give something back to everyone who gave so much.


At this point, like us, you’re probably wondering what we have up our sleeves for our 2017 Holiday Food Drive. And, like you, we just aren’t looking that far ahead yet. But we do have plenty of philanthropic efforts slated for this year, starting with our monthly charity partnerships, where we team with a different non-profit on a monthly basis and donate a portion of sales from each Tuesday of that month to support their efforts. The following is our list of charity partners for the first six months of 2017:

In addition to our January partnership with YALLA, we’ve decided to help out a tasting-room regular who was recently involved in a tragic auto accident that left him paralyzed. Sadly, he did not have insurance at the time of the accident, leaving him in a very tough spot. His favorite Societe beer is The Apprentice IPA, so we’re donating $1 from the sale of each pint of that beer directly to him. His friends have also rallied together to start a crowd-funding campaign to help with his medical bills, which can be accessed here.


Making great beer is our passion, and it’s rivaled only by our desire to make a difference in our community. We couldn’t do that without your help, so know that your efforts are appreciated and that we’ll continuously provide plenty of opportunities to better the lives of our friends and neighbors!

Read More