We wear our enthusiasm for beer and the history of brewing on our sleeves, but one glorious sixteen-to-eighteen-day stretch during the onset of autumn, we get to affix that amour to a colorful pair of lederhosen. We are referring, of course, to Bavaria’s epic folk festival, Oktoberfest, during which Munich residents and the many who flock to that German city participate in communal revelry fueled primarily by traditional lager. Being members of a busy brewery half a world away, we aren’t at liberty for a cross-Atlantic trek, but rather than lament geographical shortfalls, we hold our own festivities at our tasting room (this year’s Societe Oktoberfest will take place Saturday, September 30 from noon to 10 p.m.), an essential component of which is our own Oktoberfest Lager, Die Kellnerin. Easy-drinking and exhibiting vibrant floral and mineral notes introduced by industrious lager yeast, it’s a taste of the mutterland in the heart of San Diego.
Now, we know you’re wondering, so we’ll address the elefant in the zimmer. What’s the story with that name? Some will recall when we first released this beer in 2016 under the moniker Das Kellnerin. The second word is the German term for a member of the fairer sex who serves food and beverage (not necessarily in that order) in a vocational capacity, while Das was our German substitution for the The which precedes all of our character-based beer names. While switching from Das to Die may seem like we now harbor some murderous form of disdain for waitresses, this is by no means the case. Die is actually the grammatically-correct adverb. (And thankfully it’s pronounced dee rather than dye!) We were aware of this in 2016, but felt Das was better-known by the general public. True as that may be, this year we decided to be true to Deutschland’s native tongue and switch up our lager’s name to be every bit as authentic as the beer’s aroma, texture and flavors. It takes a lot for us to give something we’ve created das boot, but adherence to the world’s beer styles—even in terms of language—means a lot to us. Prost!Read More