You’ll find her straddling the line between Belgium and the Czech Republic, wearing little more than a grin. She’s not smiling because she just fooled you into believing the aforementioned countries share a border (though that was rather amusing). The Harlot’s upturned lips and dimpled cheeks merely complete the come-hither guise she’s painted on for the evening. She is filled with an insatiable thirst and she’s not leaving until its quenched. But first she must identify another whose hunger for unadulterated pleasure is as great as hers. It’s no easy feat, but the next carousel rider at her nightly carnival of the flesh shall not be disappointed. This fiery dynamo has a great deal to offer; attributes that go far beyond what’s visible at first glance.

Blonde and bubbly, she draws in those who meet her sensual criteria, exposing them to an alluring attar of straw and spring flowers. On the lips, she’s gentle and supple, flirtatious versus smothering, stimulating the senses gradually while slowly revealing her many assets. Notes of nearly-ripe citrus and garden herbs give way to essence of (could it be…why, yes it is) bubble gum minced with light peppercorn-like spice followed by a bitterness that nips at the tongue, inviting it back for more. Looked past by some and cast aside by others, The Harlot offers adventure and exhilaration to those whose fire matches her incendiary passion. Ever-fleeting, but always at the ready, she is a fixture; one you can always count on for a tryst that will leave you simultaneously satisfied yet longing for more.

THE HARLOT
Subculture: Old World | Style: Belgian-style Extra Ale | Alcohol-by-Volume: 5.6%
Availability: Draft-only at the Societe Tasting Room and throughout San Diego County

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From bluegrass to death-metal, Old World lagers and Belgian-style ales to hoppy Out West IPAs, Stygian dark beers and Feral wine barrel-aged sours, Societe Brewing Company is a lot of things, but more than anything else, we are the passionate people guided by respect for beer and the art of brewing, doing our best, day-in and day-out, to make this brewery all that it is for all of you. We’re glad so many people appreciate it and are happy to present you to the incredible members of our family.

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You roll along, taking in scenes of uncharted territory while basking in the splendorous freedom of the open road. You have four wheels, a full tank of petrol and not a care in the world. The world is your oyster…or so you mistakenly think. In truth, this particular section of the world belongs to another—The Highwayman. He’s made the tarred narrow swath bisecting these otherwise deserted expanses his own, not by deed or contract, but by sheer force of will. Without a lawman for miles, this strategic hijacker is a self-appointed judge, jury and executioner…if it comes to that. He prefers to merely brandish his club, but the notches inflicted upon it by the skulls of those who would defy The Highwayman’s will are proof that it’s far more than a motivating prop.

You’ll know he’s in your vicinity the second you catch a whiff of barnyard mixed with horse-stable and lemon trees, but by the time you pick up on that, it’ll be too late. The Highwayman will be upon you, demanding the swift surrender of your will and worldly goods. Whether you go at The Highwayman head-on or employ evasive zigzagery, resistance is futile; he always gets what he thinks he has coming to him. And just when you think you have him pinned—he’s funky, he’s vinous, he’s fruity, he’s spicy—he pulls something new out of his bag of tricks, transforming in your very presence into something completely different. Give up, give in and you’ll reach your final destination. You’ll be a little lighter when you get there, but you’ll certainly arrive a more seasoned wayfarer.

THE HIGHWAYMAN
Subculture: Feral | Style: Pale Ale Aged with Brettanomyces | Alcohol-by-Volume: 6.6%
Availability: For sale exclusively in 500ml bottles at the Societe Tasting Room

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It’s impossible to lay gaze upon The Miser’s wealth of treasures and avoid succumbing to petty jealousy. He has it all, and he has it all on everybody else. But is he happy? Of course he is. He has everything, and your envy is the very proof that material things matter as much as they do. Otherwise, why would he eschew basic gestures of generosity despite having far more than he could ever need? Like all of us, The Miser has chosen what’s important in life, and what means the most to him is stuff, and the accumulation of it. Yes, he has it all…and he intends to keep every bit of it for himself.

Being in The Miser’s eccentric presence can be challenging—and a tad more than some can withstand. Fortunately, he keeps to himself for the most part, making only the rarest of public appearances; pouring into town like some gaudy parade-float for a covetous world to get an eyeful of. He’s a show-off, but you have to hand it to him, while this victor hoards his spoils, he puts them to good use, extracting the very best from the very best stock to produce a spectacle both overwhelming and delicious. More hops than should be afforded on any one beer are packed into every stage of the brewing process to produce a brawny yet fluid quaff with illustrious aromatics of stone-fruit and pine, followed by bold citrus and tropical-fruit flavors. It’s balanced, but not the least bit subtle; something to be appreciated…provided you can pry a glass from The Miser’s stingy death-grip.

THE MISER
Subculture: Out West | Style: Really Big IPA | Alcohol-by-Volume: 10.5%
Availability: Draft-only (once in a blue moon), exclusively at the Societe Tasting Room

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Our brewery and the beer that pours forth from it exist for the purpose of indulgence. So it’s fitting we’re celebrating a half-decade in business by pushing the boundaries of quality consumption with an event so gargantuan, we had to pull out a cleaver and hack it in two meaty, beer-drenched portions. Either will sate those in search of a good time fortified by fine food and beverage, but only those with the hardiest of souls and stomachs will be able to withstand the 9 hours, 12 beers (minimum, including new and rare offerings) and 10 courses of expertly paired cuisine (plus epic charcuterie reception and take-home confections) comprising the full SOCIETE 5 experience, which will take place at our brewery on Saturday, June 24.

To pull off something this big, we’re calling in friends from the 5-Chef Societe, big-name gastronomes who fly under the radar each year to throw celebratory beer-paired suppers with us. (See below for a full roster detailing this skilled troupe.) We’ve brought back nearly every chef who’s lent their talents to these edible endeavors—even some from the other side of the country—and all of us will bring our best to create a day of decadence honoring five years in the books and many more to come. Here are the details…

PART I: SOCIETE 5 Five-Year Fest
Saturday, June 24, 2017 | 1-5 p.m.

We’ll convert our parking lot into sacred ground upon which to unleash impressive dishes developed by culinary all-stars from the royal order of the 5-Chef Societe to pair with specific Societe beers. Your ticket includes:

  • Entrance to the festival
  • A “festival-strength” commemorative SOCIETE 5 glass
  • Unlimited beer (including a wine barrel-aged Feral beer) and food from the chef stations (while supplies last)
  • Access to the unlimited beers being served in our tasting room during the festival
  • Access to limited-edition SOCIETE 5 apparel

PART II: SOCIETE 5 Five-Year Fest AND Feast
Saturday, June 24, 2017 | 5-10 p.m.

Directly following the SOCIETE 5 Five-Year Fest, we’ll usher 100 revelers of great ambition and fortitude into our tasting room, where we will treat them to a reception stocked with beer, artisanal cheese and charcuterie. At 6 p.m., we will embark on a seated, plated, five-course banquet for the ages that will close with full bellies and the issuance of beer plus gourmet truffles to-go. Your ticket includes:

  • Entrance to the festival
  • A “festival-strength” commemorative SOCIETE 5 glass
  • Unlimited beer (including a wine barrel-aged Feral beer) and food from the chef stations (while supplies last)
  • Access to the unlimited beers being served in our tasting room during the festival
  • Access to limited-edition SOCIETE 5 apparel
  • Entrance to the dinner
  • A high-quality piece of commemorative SOCIETE 5 glassware befitting a meal of this caliber
  • Unlimited beer and food during the reception (while supplies last, of course)
  • Food and drink during the dinner
  • Beer and truffles to take home

Tickets to SOCIETE 5 are available online. From now through April 19, we’ll be offering them at significantly discounted early-bird pricing. So get in on all the goodness while you can do it for less! We look forward to celebrating this milestone with you and thank the following members of the 5-Chef Societe and their partners in revelry for helping us to pull off this ambitious affair.

5-Chef Societe
Karen Barnett, Small Bar
Tyson Blake, O’Brien’s Pub
Hanis Cavin, Carnitas’ Snack Shack
Ashley Drake, The Chocolate Lush
Lety Gonzalez, Uptown Tavern
Karl Prohaska, Kitchens for Good
Eric Sarkisian, PB AleHouse
Anthony Sinsay, Jsix
Nate Soroko, Toronado San Diego
Rich Sweeney, Waypoint Public
A.G. Warfield, Common Theory Public House

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He watches the world like a bloated vulture atop an ivory tower awaiting the expiration of the wretched and the damned. For most, life is a journey versus a destination, but his entire life has been about reaching the lofty space he occupies. His personal voyage is over. Now he’s a fixture on a nearly astral plane of governance where the haves rule the have-nots. To get there, he painted on an uncharacteristically pleasant public-facing persona to garner ballots bearing his name. The road to his enviable place in the political hierarchy was paved with those slips of electoral parchment; so seemingly small and insignificant alone, yet so powerful when lumped together to convey majority-rule. But long gone are his days of groveling to curry the favor of the unwashed masses. A clever politico knows such tactics are only necessary the first time around. The Highbinder now employs more efficient, foolproof tactics for ensuring reelection and acceleration of his agenda.

There’s always a loophole to exploit, so long as you look hard enough, and never a shortage of big-wheels to grease nor citizens to strong-arm. Failing all that, he’s a man of means and there is nothing a fat wad of greenbacks can’t take care of. This is his stance, his credo. It’s never been about his constituents, simply about having constituents upon which to impose his will. It feeds his ego, that most vital component of his being. And what good is money and power without status and the unchallengeable ability to do whatever you please, even if it flies in the face of everything you promised to get elected, everything your position supposedly stands for and the entire democratic system you’ve sworn to uphold and protect? His very existence and death-grip on the crown answer that very question louder than words ever could. But to meet with him in his palace on-high at least means indulging in the refined raspberry-, wine- and oak-kissed, barrel-aged nectar bearing his name. Unlike him, it is subtle, refined and true. Snag a few bottles on your way out—he owes you at least that much.

THE HIGHBINDER
Subculture: Feral | Style: Blended Barrel-Aged Sour Ale with Raspberries | Alcohol-by-Volume: 5.7%
Availability: For sale exclusively in 500ml bottles at the Societe Tasting Room

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Some journey the world in search of that special someone; a soul-mate for which they are perfectly suited to spend eternity. The Bachelor observes this behavior—he can even find the nobility and normalcy in it—but for him, monogamy is simply too cruel a rule. This free-wheeling gadabout sees the fairer half of this spinning orb’s populace as a nearly endless source of pleasure. Were it possible, he’d have his way with all of them, but knowing his earthly and biologic limitations, he employs a more selective, fastidious approach that’s as frequent as it is fleeting, hand-selecting conquests, one after the other, unimpeded by the concept of forever. It’s always a one-time thing. There will be no repeat-performances. It’s going to be what it’s going to be, but it’s also going to be a thorough exploration that touches on all the senses.

bachelor_ctz_01

Many are the comely damsels who’ve surrendered to The Bachelor’s charms. And he distinctly remembers each of them…but not necessarily because they tickled his fancy or scratched that proverbial itch. Were achieving such synergy as simple as two random forces colliding, life would be so much simpler…and, in his opinion, insanely dull. Part of the excitement of engaging the opposite sex (but never in a matrimonial sense) is the potential for incompatibility. How can one fully appreciate harmony unless they’ve suffered through discord? Without our failures, what would drive us to succeed? Each imperfect liaison helps him recognize the desirable characteristics missing from that tryst, thus increasing the probability of achieving eventual perfection. Yes, The Bachelor has learned a great deal by perpetually pushing the envelope of singularity…but he’s nowhere near finished.

THE BACHELOR
Subculture: Out West | Style: Single-Hop IPA | Alcohol-by-Volume: 6.5%
Availability: Draft-only, at the Societe Tasting Room and throughout San Diego County
Hop Varietals Explored (so far): Cascade, Centennial, Mosaic, Motueka, Chinook, Citra, Azacca, Amarillo, Rakau, Sorachi Ace, Jarrylo, Simcoe, El Dorado, Northern Brewer, Galaxy, Hallertau Blanc, Mandarina Bavaria, Eureka!, Idaho 7, Calypso, Nugget, African Queen (AKA: J17), Nelson Sauvin, CTZ

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There you are, perched atop a barstool, perusing the beer-board, when suddenly you pick up the silhouette of a foreboding figure in your periphery. Though unassuming in most ways, this individual demands your attention—not by might or even with words—but by his mere presence. He stands at the doorway for a moment, surveying the place’s inhabitants, assessing…always assessing. For this is his business, assessment and, of course, collection. Though gaunt as a specter, his right forearm is surprisingly meaty, for it does the literal heavy-lifting. Dangling from the end of that appendage is an empty satchel, but it won’t be empty for long. The Exciseman has come to claim his due and he won’t be leaving until he’s been made whole.

exciseman_01

You lock eyes and know in an instant that resistance is futile. Cat-and-mousery will only prolong the inevitable, so as he approaches you allow yourself to yield and order a black lager. It pours onyx as the unfeeling heart of this unwelcomed guest. It tantalizes, first with faint traces of stony minerality followed by bold flavors of baker’s chocolate. Just as you begin to take it all in, like the garnishing of wages, your palate is wiped clean by a bone-dry finish that leaves you eager to go back for more. You indulge that yen, time passes and, before you know it, The Exciseman is on his way out the door, his satchel filled with your hard-earned wages. And you find this experience, this transaction, wasn’t all that bad after all. In fact, it was quite pleasant. In this brief moment, you can appreciate the art of this infrequent visitor. You offer an unseen tip of your hat to him—and a percentage of your wealth—and take another sip.

THE EXCISEMAN
Subculture: Stygian  |  Style: Black Lager  |  Alcohol-by-Volume: 5.4%
Availability: Draft-only, at the Societe Tasting Room and throughout San Diego County

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The results of our 2016 Holiday Food Drive are in and, thanks to all of our amazing, passionate, generous fans, we were able to collect a whopping 23,153 pounds of donations for the Jacobs & Cushman San Diego Food Bank. We did not stutter (or ham-hand it on the keyboard)…we really raised more than 11½ tons of canned meats, soups, fruits, vegetables, dried goods and more, which the Food Bank says equals 19,294 meals for families in need throughout San Diego County. We expected this to go well, but honestly, we’re floored with how you all came out in force to better the lives of all of our neighbors.

This was our fourth year holding this drive. The first year, we counted ourselves lucky to collect the 263 pounds we handed over to the Food Bank. When we more than doubled that with 633 pounds the next year, we were overjoyed with the increase. And last year, when we got all the way to 4,972 pounds, we thought we’d hit the ceiling for this thing. But success like that encouraged us to challenge ourselves to push this thing further, and as we brainstormed it quickly became clear that, as with most things here at Societe, beer would be the catalyst for maximized goodness. Enter, The Urchin

urchin_decanted

Aged multiple years in oak before being blended into its balanced, fruity, tannic final form and bottled in 500-milliliter bottles, it went up for sale in our tasting room the day the food-drive began…for $50! Initial (and completely understandable) sticker-shock was instantly erased by the alternative offer we issued to customers, telling them that if they brought in 50 pounds of food (something that could be done for as little as $15 depending on where one shopped) we would sell them a bottle of The Urchin for just $5 (which is $15 less than our standard Feral beer price of $20). For the non-mathematicians out there (ourselves included…thank Gambrinus for smart-phone calculators), that equates to a wash. We sold 323 bottles of the beer, so The Urchin was responsible for roughly two-thirds of our total donations.

As we got closer to reaching the 20,000-pound mark, we decided to make that our new goal and do everything we could to reach it. Again, that meant doing something beer-related; in this case, lowering the price of our Feral beers from $20-per-bottle to $18-per-bottle. And not for a day, week or month…permanently. A 10% markdown was our way of going all-in and, honestly, we’re thrilled we not only hit, but far surpassed that spontaneously established goal, because after all this, it feels really good to give something back to everyone who gave so much.

total_20161230

At this point, like us, you’re probably wondering what we have up our sleeves for our 2017 Holiday Food Drive. And, like you, we just aren’t looking that far ahead yet. But we do have plenty of philanthropic efforts slated for this year, starting with our monthly charity partnerships, where we team with a different non-profit on a monthly basis and donate a portion of sales from each Tuesday of that month to support their efforts. The following is our list of charity partners for the first six months of 2017:

In addition to our January partnership with YALLA, we’ve decided to help out a tasting-room regular who was recently involved in a tragic auto accident that left him paralyzed. Sadly, he did not have insurance at the time of the accident, leaving him in a very tough spot. His favorite Societe beer is The Apprentice IPA, so we’re donating $1 from the sale of each pint of that beer directly to him. His friends have also rallied together to start a crowd-funding campaign to help with his medical bills, which can be accessed here.

apprentice_1

Making great beer is our passion, and it’s rivaled only by our desire to make a difference in our community. We couldn’t do that without your help, so know that your efforts are appreciated and that we’ll continuously provide plenty of opportunities to better the lives of our friends and neighbors!

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In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, we are about to release our most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.

photo-the-urchin

Donating 50 pounds of food to the Societe Holiday Food-Drive between November 21 and December 31 will entitle said donor to purchase a bottle of The Urchin at the discounted price of $5. More importantly, it will result in improved quality of life for those who benefit from the donation as well as happiness and fulfillment that go far beyond beer. As we have for the past four years, we are again teaming with The Jacobs & Cushman San Diego Food Bank, which cites the following as its most needed food items:

  • Canned Meats & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Macaroni & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter
  • Powdered Milk

While delivering 50 pounds of the above items will earn the discounted bottle of The Urchin, donations of all sizes and quantities are very much appreciated. Anyone who donates items from the most-needed list at our tasting room will receive $1 off each full beer purchased on the day of delivery. Not too shabby and the least we can do to reward such stand-up people!

The newest in our line of “Feral” (barrel-aged sour) beers, The Urchin is a dry, extremely balanced beer, exhibiting subtle cranberry tartness leveled out by tannins extracted from the wood of the wine barrels in which it matured. The deep crimson ale is light on the palate and finishes with a touch of tinder-box spice. It’s already very special in our minds, but made even more special through its association with this charitable holiday tradition. Thank you very much in advance for helping us improve the lives of our fellow San Diegans!

infographic-the-urchin

THE URCHIN

  • Style: Blended barrel-aged ale with cranberries
  • Descriptors: Tart, tannic, zesty
  • Alcohol-by-volume (ABV): 5.8%
  • Ingredients: Water, malt, wheat, cranberries, hops, cultures (Saccharomyces, Brettanomyces, Lactobacillus and Pediococcus)
  • Format: 500-milliliter bottles
  • Availability: Societe Brewing Tasting Room (8262 Clairemont Mesa Blvd, Kearny Mesa, San Diego), from November 21 – December 31, 2016
  • Price: $50/bottle –OR– $5/bottle with donation of 50 lbs of food to Societe’s Holiday Food-Drive

HOLIDAY FOOD DRIVE

  • Time-frame: November 21 – December 31, 2016
  • Address: 8262 Clairemont Mesa Blvd, Kearny Mesa
  • Partner: Jacobs & Cushman San Diego Food Bank
  • Incentives: Donating 50 lbs of food entitles donor to purchase a bottle of rare-beer, The Urchin, for discounted price of $5 (normal price: $50/bottle). Any food donation entitles donor to $1 off all full-beer purchases on date of donation.
  • History: This is Societe’s fourth year of partnering with Jacobs & Cushman San Diego Food Bank. In 2015, Societe’s drive resulted in the collection of 4,972 pounds of food

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