While some fear the approach of All Hallow’s Eve, we harbor a freakish, nay, frightening love for Halloween. Enough that we’re stretching our celebration of things that go bump in the night to five days, each with its own special activities and promotion. Read on and mark your calendars (in blood) appropriately!

Friday, October 27 | Price-Slashing Password: Check out our social-media accounts before coming to our tasting room. We’ll post a not-so-secret password that, when uttered to our pintsmen and pintswomen, will result in you receiving $1 off every beer on your tab for the evening. This includes our Fearal…er, FERAL barrel-aged ales, too!

Saturday, October 28 | Sugar Skull-duggery: Show off your individuality with a display of artistic flare. We will have sugar skulls for sale as well as a veritable treasure trove of art supplies for you to decorate those sheet-white cranial canvases. It’s fun for the entire family with spirited arts and crafts…and craft beer, of course!

Sunday, October 29 | Pumpkin Paring: Spend a Sunday taking your aggression out on autumn’s harvest. We’ll have carving tools and Societe character stencils, as well as some nice prizes for our most creative craftspeople. This is a BYOG (Bring Your Own Gourd) event, but we will have a limited number of pumpkins for sale. Can’t make it and still want to carve a bad-ass Societe character into your pumpkin. Click the images below to download the stencils and print them at home!

Monday, October 30 | Movie Monday: Mondays are already scary enough, but we’re upping the fear factor by projecting silent vintage horror movies against the wall of our tasting room. Apt beer pairings for this one-night, pop-up theater of the macabre include The Butcher, The Savage and The Highwayman!

Tuesday, October 31 | Half-off Halloween: Candy’s dandy, but beer is cause for Halloween cheer. Celebrate All Hallow’s Eve with us and our enthusiastic crew. Come in wearing a costume and enjoy any of our beers for a whopping 50% off. From Hollywood-grade make-up to a sheet with eyes cut out, all disguises merit a mark-down!

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We wear our enthusiasm for beer and the history of brewing on our sleeves, but one glorious sixteen-to-eighteen-day stretch during the onset of autumn, we get to affix that amour to a colorful pair of lederhosen. We are referring, of course, to Bavaria’s epic folk festival, Oktoberfest, during which Munich residents and the many who flock to that German city participate in communal revelry fueled primarily by traditional lager. Being members of a busy brewery half a world away, we aren’t at liberty for a cross-Atlantic trek, but rather than lament geographical shortfalls, we hold our own festivities at our tasting room (this year’s Societe Oktoberfest will take place Saturday, September 30 from noon to 10 p.m.), an essential component of which is our own Oktoberfest Lager, Die Kellnerin. Easy-drinking and exhibiting vibrant floral and mineral notes introduced by industrious lager yeast, it’s a taste of the mutterland in the heart of San Diego.

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We have a great deal of goings-on in our tasting room this month; the class of events for which one marks their calendar in ink lest they miss out on surefire merriment.

SOCIETE OKTOBERFEST
Saturday, September 30 | 12-10 p.m.
For a single day, our tasting room will undergo a metamorphosis, becoming a German-themed bier hall decked out in blue, white and every earthen shade in the SRM spectrum. Enjoy beers served in commemorative steins—including DIE KELLNERIN Oktoberfest Lager—along with a beer-infused menu of reimagined German classics devised by our culinarian friends from Biersal. Neither euros nor a linguistic grasp of the German language are required to partake. Admission is free and all nationalities of beer will be celebrated!

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A man of the people more concerned with his constituents than himself. ‘Tis a sadly difficult concept to put stock in these days, yet such noble individuals do, indeed, exist. Take, for instance, The Statesman. For years, the masses have been in dire need of this humble-yet-profound individual, but most had resigned themselves to the harsh reality that he may never take a run at the muck-strewn political arena. But just as all hope seemed lost, he tossed his bowler into the ring, eager to show up the gubernatorial flash-in-the-pan flavors of the week what a downhome, pure-of-heart stalwart and pillar of the community could do to return some semblance of a finer and simpler time to his present-day countrymen.

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She’s petite—almost waifish—but don’t let her slightness of size fool you. The Damsel has a lot to offer, and despite literary lore, she is not in need of rescuing. She can (and does) hold her own. But while others pound their chests, proclaiming their superior strength, she keeps her head down, maintaining a low profile and the gracious nobility that is her trademark. She needn’t announce her many virtues, for those who would most appreciate them will take the time to unearth them and hold her in the high regard she so richly deserves. Until then, she extracts sufficient satisfaction from her own inner-might and self-reliance.

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He’ll allow you to go on with your daily rounds, week after week, month after month, completely oblivious to his presence, until your faithful toiling has yielded the results you’ve worked so hard for. And then it shall be his. The focus of his most recent surveilling was a vineyard made lush and rife with tight Grenache Blanc grapes care of the blood and sweat of its tender. That kindly vintner carefully harvested the literal fruits of his labor, readying for the crafting of his newest vintage…but it would never be. For as soon as he turned his back, leaving his horticultural haul unattended, The Thief went from watcher to man of action, skulking into the vineyard to make off with every last grape. By the time that fruit’s rightful owner knew what had happened it was too late. Out of time and out of ingredients, all he could do was hang his head and slink back home, determined to be a stauncher defender come next year’s harvest.

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Within the musical medium, a seemingly small and finite number of keys give way to infinite possibilities based entirely on the instrument of choice, interpretation, creativity and personality of each individual artist. Some channel their breath and energies into woodwinds, while others tickle the ivories or establish rhythmic foundations using drums and percussion. The Fiddler opts for cat-gut strings and a well-rosined bow, neither of which are ever out of his nimble fingers’ reach. To enter the public eye is to face inescapable propositioning from his adoring public. Oft are the occasions when fans rise to their feet at The Fiddler’s arrival, using pleading applause to petition him for an impromptu rendition of one of his sweet melodies. A gifted musician with a generous soul, he obliges as often as possible.

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You’ll find her straddling the line between Belgium and the Czech Republic, wearing little more than a grin. She’s not smiling because she just fooled you into believing the aforementioned countries share a border (though that was rather amusing). The Harlot’s upturned lips and dimpled cheeks merely complete the come-hither guise she’s painted on for the evening. She is filled with an insatiable thirst and she’s not leaving until its quenched. But first she must identify another whose hunger for unadulterated pleasure is as great as hers. It’s no easy feat, but the next carousel rider at her nightly carnival of the flesh shall not be disappointed. This fiery dynamo has a great deal to offer; attributes that go far beyond what’s visible at first glance.

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From bluegrass to death-metal, Old World lagers and Belgian-style ales to hoppy Out West IPAs, Stygian dark beers and Feral wine barrel-aged sours, Societe Brewing Company is a lot of things, but more than anything else, we are the passionate people guided by respect for beer and the art of brewing, doing our best, day-in and day-out, to make this brewery all that it is for all of you. We’re glad so many people appreciate it and are happy to present you to the incredible members of our family.

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You roll along, taking in scenes of uncharted territory while basking in the splendorous freedom of the open road. You have four wheels, a full tank of petrol and not a care in the world. The world is your oyster…or so you mistakenly think. In truth, this particular section of the world belongs to another—The Highwayman. He’s made the tarred narrow swath bisecting these otherwise deserted expanses his own, not by deed or contract, but by sheer force of will. Without a lawman for miles, this strategic hijacker is a self-appointed judge, jury and executioner…if it comes to that. He prefers to merely brandish his club, but the notches inflicted upon it by the skulls of those who would defy The Highwayman’s will are proof that it’s far more than a motivating prop.

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