It’s impossible to lay gaze upon The Miser’s wealth of treasures and avoid succumbing to petty jealousy. He has it all, and he has it all on everybody else. But is he happy? Of course he is. He has everything, and your envy is the very proof that material things matter as much as they do. Otherwise, why would he eschew basic gestures of generosity despite having far more than he could ever need? Like all of us, The Miser has chosen what’s important in life, and what means the most to him is stuff, and the accumulation of it. Yes, he has it all…and he intends to keep every bit of it for himself.

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Our brewery and the beer that pours forth from it exist for the purpose of indulgence. So it’s fitting we’re celebrating a half-decade in business by pushing the boundaries of quality consumption with an event so gargantuan, we had to pull out a cleaver and hack it in two meaty, beer-drenched portions. Either will sate those in search of a good time fortified by fine food and beverage, but only those with the hardiest of souls and stomachs will be able to withstand the 9 hours, 12 beers (minimum, including new and rare offerings) and 10 courses of expertly paired cuisine (plus epic charcuterie reception and take-home confections) comprising the full SOCIETE 5 experience, which will take place at our brewery on Saturday, June 24.

To pull off something this big, we’re calling in friends from the 5-Chef Societe, big-name gastronomes who fly under the radar each year to throw celebratory beer-paired suppers with us. (See below for a full roster detailing this skilled troupe.) We’ve brought back nearly every chef who’s lent their talents to these edible endeavors—even some from the other side of the country—and all of us will bring our best to create a day of decadence honoring five years in the books and many more to come. Here are the details…

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He watches the world like a bloated vulture atop an ivory tower awaiting the expiration of the wretched and the damned. For most, life is a journey versus a destination, but his entire life has been about reaching the lofty space he occupies. His personal voyage is over. Now he’s a fixture on a nearly astral plane of governance where the haves rule the have-nots. To get there, he painted on an uncharacteristically pleasant public-facing persona to garner ballots bearing his name. The road to his enviable place in the political hierarchy was paved with those slips of electoral parchment; so seemingly small and insignificant alone, yet so powerful when lumped together to convey majority-rule. But long gone are his days of groveling to curry the favor of the unwashed masses. A clever politico knows such tactics are only necessary the first time around. The Highbinder now employs more efficient, foolproof tactics for ensuring reelection and acceleration of his agenda.

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Some journey the world in search of that special someone; a soul-mate for which they are perfectly suited to spend eternity. The Bachelor observes this behavior—he can even find the nobility and normalcy in it—but for him, monogamy is simply too cruel a rule. This free-wheeling gadabout sees the fairer half of this spinning orb’s populace as a nearly endless source of pleasure. Were it possible, he’d have his way with all of them, but knowing his earthly and biologic limitations, he employs a more selective, fastidious approach that’s as frequent as it is fleeting, hand-selecting conquests, one after the other, unimpeded by the concept of forever. It’s always a one-time thing. There will be no repeat-performances. It’s going to be what it’s going to be, but it’s also going to be a thorough exploration that touches on all the senses.

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There you are, perched atop a barstool, perusing the beer-board, when suddenly you pick up the silhouette of a foreboding figure in your periphery. Though unassuming in most ways, this individual demands your attention—not by might or even with words—but by his mere presence. He stands at the doorway for a moment, surveying the place’s inhabitants, assessing…always assessing. For this is his business, assessment and, of course, collection. Though gaunt as a specter, his right forearm is surprisingly meaty, for it does the literal heavy-lifting. Dangling from the end of that appendage is an empty satchel, but it won’t be empty for long. The Exciseman has come to claim his due and he won’t be leaving until he’s been made whole.

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The results of our 2016 Holiday Food Drive are in and, thanks to all of our amazing, passionate, generous fans, we were able to collect a whopping 23,153 pounds of donations for the Jacobs & Cushman San Diego Food Bank. We did not stutter (or ham-hand it on the keyboard)…we really raised more than 11½ tons of canned meats, soups, fruits, vegetables, dried goods and more, which the Food Bank says equals 19,294 meals for families in need throughout San Diego County. We expected this to go well, but honestly, we’re floored with how you all came out in force to better the lives of all of our neighbors.

This was our fourth year holding this drive. The first year, we counted ourselves lucky to collect the 263 pounds we handed over to the Food Bank. When we more than doubled that with 633 pounds the next year, we were overjoyed with the increase. And last year, when we got all the way to 4,972 pounds, we thought we’d hit the ceiling for this thing. But success like that encouraged us to challenge ourselves to push this thing further, and as we brainstormed it quickly became clear that, as with most things here at Societe, beer would be the catalyst for maximized goodness. Enter, The Urchin

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Aged multiple years in oak before being blended into its balanced, fruity, tannic final form and bottled in 500-milliliter bottles, it went up for sale in our tasting room the day the food-drive began…for $50! Initial (and completely understandable) sticker-shock was instantly erased by the alternative offer we issued to customers, telling them that if they brought in 50 pounds of food (something that could be done for as little as $15 depending on where one shopped) we would sell them a bottle of The Urchin for just $5 (which is $15 less than our standard Feral beer price of $20). For the non-mathematicians out there (ourselves included…thank Gambrinus for smart-phone calculators), that equates to a wash. We sold 323 bottles of the beer, so The Urchin was responsible for roughly two-thirds of our total donations.

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In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, we are about to release our most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.

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SFBW 2016

That’s right folks, once again it’s time for our favorite Beer Week that doesn’t start with “San Diego.”

San Francisco Beer Week is back this year, although slightly earlier thanks to this year’s Sports Bowl.  From January 22 – 30, 2016, San Francisco plays host to one of the best Beer Week’s in the country and we head up North to share a bunch of great beer with our friends in the Bay Area.  We’re loading up our truck with as much Societe beer as we can haul up to y’all, so come find us around town and let’s get a beer together.  Check us here:

Friday, January 22

San Francisco Beer Week Opening Gala | 6:00pm – 10:00pm | Nope, we’re not pouring beer at this event given that San Diego is just a bit further south than South Bay, San Francisco.  But we wouldn’t miss one of the best showcases for Bay Area beer.  We’ll be hanging around the festival checking out the beers from old friends and new ones.  Tickets are SOLD-OUT, so we hope that you didn’t miss out on this one.  There’s no other way to kick-off Beer Week and support the San Francisco Brewers Guild.

Saturday, January 23

The Reunion at The Rare Barrel | 2:00pm – 10:00pm | A long time ago, in a brewery far, far away … well, Orange County can seem pretty far away when traffic is gnarly … Jay Goodwin, Doug Constantiner, and Travis Smith all worked together with Patrick Rue at The Bruery.  Fast forward to today, and collectively The Bruery, The Rare Barrel, and Societe Brewing are all kick-ass breweries, with great people brewing great beer.  We’re getting the band back together for a Reunion at The Rare Barrel, featuring five beers from each brewery with Jay, Patrick, and Doug in the house to reminisce about the good old days.  We had a blast last year and we cannot wait to share some beers again.

Sunday, January 24

Battle of the Guilds at Sessions at the Presidio | 1:00pm – 5:00pm | The traditional Beer Week throwdown is back in San Francisco, this time at a new spot, Sessions at the Presidio.  It’s 15 of the best beers from some of the best breweries in the San Francisco Brewers Guild, the San Diego Brewers Guild, and the L.A. Brewers Guild.  Come out and vote and cheer on your favorite Guild to see who takes home the coveted Golden Keg.

Cellarmaker + Societe Beer Dinner at The Monk’s Kettle | 6:00pm – 11:00pm | Chef Mike O’Brien and the crew at Monk’s Kettle are hosting us and our best buds, Cellarmaker Brewing Company, for a beer dinner that is sure to be lights-out.  We hope you snagged tickets to this SOLD-OUT beer dinner because the menu looks out-of-control delicious.  An Intro, an Outro, and eight courses of great food and awesome beer. Wicked Juicy!

Monday, January 25

Tale of the Hop(s) II: Alpine + Societe + Artist Nick Fullmer at City Beer Store | 6:00pm – 10:00pm | When you think about San Diego beer, you definitely think hoppy.  So do we.  We’re teaming up again with one of our favorite IPA breweries in the world, Alpine Beer Company.  We’ll get together with Pat and Shawn McIlhenney from Alpine and talk hoppy beer and tell stories and, you guessed it, sip on some hoppy beers.  Killer artwork from Nick Fullmer at Graphic Phantom will be on display too at City Beer.  Seriously, so much love.

Tuesday, January 26

Brewer’s Roundtable at The Hop Grenade | 6:00pm – 10:00pm | It’s a meeting of some of the finest minds in beer.  We’ll be talking Hops + Funk with some of our favorite hoppy and funky beer brewers.  We’ve assembled an all-star cast of brewers (and beers) for an evening at The Hop Grenade and a broadcast on The Brewing Network.  We will be joined by Henry Nguyen from Monkish Brewing, Bob Kunz from Highland Park Brewery, Adair Paterno and Tim Clifford from Sante Adairius Rustic Ales, and beers from Beachwood Brewing & BBQ (word has it that Julian Shrago might be calling into the broadcast).  Hoppy and funky beers and a bunch of great people, this is going to be good.

Wednesday, January 27

Brews, Blues, & BBQ at Aptos St. BBQ | 6:00pm – 10:00pm | We’re meeting up with the folks from Council Brewing Company, our San Diego neighbors, for a night of blues and brews and a whole lot of barbecue.  Brisket and tri-tip and pulled pork and smoked chicken and a whole bevvy of beers from Council and Societe.  Come hang out with us for a night of eating and drinking and dancing.  Water, malt, hops, yeast, blues.

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Staff Holiday Party 2015

Happy Holidays… From our “Family,” to yours…

Don’t forget that we rock and roll with special hours these next two weeks, don’t show up to the in-laws without awesome beer.  Plan accordingly for your celebrations:

  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Thanks for the support throughout another great year.  Cheers.

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Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

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