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While some fear the approach of All Hallow’s Eve, we harbor a freakish, nay, frightening love for Halloween. Enough that we’re stretching our celebration of things that go bump in the night to five days, each with its own special activities and promotion. Read on and mark your calendars (in blood) appropriately!

Friday, October 27 | Price-Slashing Password: Check out our social-media accounts before coming to our tasting room. We’ll post a not-so-secret password that, when uttered to our pintsmen and pintswomen, will result in you receiving $1 off every beer on your tab for the evening. This includes our Fearal…er, FERAL barrel-aged ales, too!

Saturday, October 28 | Sugar Skull-duggery: Show off your individuality with a display of artistic flare. We will have sugar skulls for sale as well as a veritable treasure trove of art supplies for you to decorate those sheet-white cranial canvases. It’s fun for the entire family with spirited arts and crafts…and craft beer, of course!

Sunday, October 29 | Pumpkin Paring: Spend a Sunday taking your aggression out on autumn’s harvest. We’ll have carving tools and Societe character stencils, as well as some nice prizes for our most creative craftspeople. This is a BYOG (Bring Your Own Gourd) event, but we will have a limited number of pumpkins for sale. Can’t make it and still want to carve a bad-ass Societe character into your pumpkin. Click the images below to download the stencils and print them at home!

Monday, October 30 | Movie Monday: Mondays are already scary enough, but we’re upping the fear factor by projecting silent vintage horror movies against the wall of our tasting room. Apt beer pairings for this one-night, pop-up theater of the macabre include The Butcher, The Savage and The Highwayman!

Tuesday, October 31 | Half-off Halloween: Candy’s dandy, but beer is cause for Halloween cheer. Celebrate All Hallow’s Eve with us and our enthusiastic crew. Come in wearing a costume and enjoy any of our beers for a whopping 50% off. From Hollywood-grade make-up to a sheet with eyes cut out, all disguises merit a mark-down!

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We have a great deal of goings-on in our tasting room this month; the class of events for which one marks their calendar in ink lest they miss out on surefire merriment.

SOCIETE OKTOBERFEST
Saturday, September 30 | 12-10 p.m.
For a single day, our tasting room will undergo a metamorphosis, becoming a German-themed bier hall decked out in blue, white and every earthen shade in the SRM spectrum. Enjoy beers served in commemorative steins—including DIE KELLNERIN Oktoberfest Lager—along with a beer-infused menu of reimagined German classics devised by our culinarian friends from Biersal. Neither euros nor a linguistic grasp of the German language are required to partake. Admission is free and all nationalities of beer will be celebrated!

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Our brewery and the beer that pours forth from it exist for the purpose of indulgence. So it’s fitting we’re celebrating a half-decade in business by pushing the boundaries of quality consumption with an event so gargantuan, we had to pull out a cleaver and hack it in two meaty, beer-drenched portions. Either will sate those in search of a good time fortified by fine food and beverage, but only those with the hardiest of souls and stomachs will be able to withstand the 9 hours, 12 beers (minimum, including new and rare offerings) and 10 courses of expertly paired cuisine (plus epic charcuterie reception and take-home confections) comprising the full SOCIETE 5 experience, which will take place at our brewery on Saturday, June 24.

To pull off something this big, we’re calling in friends from the 5-Chef Societe, big-name gastronomes who fly under the radar each year to throw celebratory beer-paired suppers with us. (See below for a full roster detailing this skilled troupe.) We’ve brought back nearly every chef who’s lent their talents to these edible endeavors—even some from the other side of the country—and all of us will bring our best to create a day of decadence honoring five years in the books and many more to come. Here are the details…

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In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, we are about to release our most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.

photo-the-urchin

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SFBW 2016

That’s right folks, once again it’s time for our favorite Beer Week that doesn’t start with “San Diego.”

San Francisco Beer Week is back this year, although slightly earlier thanks to this year’s Sports Bowl.  From January 22 – 30, 2016, San Francisco plays host to one of the best Beer Week’s in the country and we head up North to share a bunch of great beer with our friends in the Bay Area.  We’re loading up our truck with as much Societe beer as we can haul up to y’all, so come find us around town and let’s get a beer together.  Check us here:

Friday, January 22

San Francisco Beer Week Opening Gala | 6:00pm – 10:00pm | Nope, we’re not pouring beer at this event given that San Diego is just a bit further south than South Bay, San Francisco.  But we wouldn’t miss one of the best showcases for Bay Area beer.  We’ll be hanging around the festival checking out the beers from old friends and new ones.  Tickets are SOLD-OUT, so we hope that you didn’t miss out on this one.  There’s no other way to kick-off Beer Week and support the San Francisco Brewers Guild.

Saturday, January 23

The Reunion at The Rare Barrel | 2:00pm – 10:00pm | A long time ago, in a brewery far, far away … well, Orange County can seem pretty far away when traffic is gnarly … Jay Goodwin, Doug Constantiner, and Travis Smith all worked together with Patrick Rue at The Bruery.  Fast forward to today, and collectively The Bruery, The Rare Barrel, and Societe Brewing are all kick-ass breweries, with great people brewing great beer.  We’re getting the band back together for a Reunion at The Rare Barrel, featuring five beers from each brewery with Jay, Patrick, and Doug in the house to reminisce about the good old days.  We had a blast last year and we cannot wait to share some beers again.

Sunday, January 24

Battle of the Guilds at Sessions at the Presidio | 1:00pm – 5:00pm | The traditional Beer Week throwdown is back in San Francisco, this time at a new spot, Sessions at the Presidio.  It’s 15 of the best beers from some of the best breweries in the San Francisco Brewers Guild, the San Diego Brewers Guild, and the L.A. Brewers Guild.  Come out and vote and cheer on your favorite Guild to see who takes home the coveted Golden Keg.

Cellarmaker + Societe Beer Dinner at The Monk’s Kettle | 6:00pm – 11:00pm | Chef Mike O’Brien and the crew at Monk’s Kettle are hosting us and our best buds, Cellarmaker Brewing Company, for a beer dinner that is sure to be lights-out.  We hope you snagged tickets to this SOLD-OUT beer dinner because the menu looks out-of-control delicious.  An Intro, an Outro, and eight courses of great food and awesome beer. Wicked Juicy!

Monday, January 25

Tale of the Hop(s) II: Alpine + Societe + Artist Nick Fullmer at City Beer Store | 6:00pm – 10:00pm | When you think about San Diego beer, you definitely think hoppy.  So do we.  We’re teaming up again with one of our favorite IPA breweries in the world, Alpine Beer Company.  We’ll get together with Pat and Shawn McIlhenney from Alpine and talk hoppy beer and tell stories and, you guessed it, sip on some hoppy beers.  Killer artwork from Nick Fullmer at Graphic Phantom will be on display too at City Beer.  Seriously, so much love.

Tuesday, January 26

Brewer’s Roundtable at The Hop Grenade | 6:00pm – 10:00pm | It’s a meeting of some of the finest minds in beer.  We’ll be talking Hops + Funk with some of our favorite hoppy and funky beer brewers.  We’ve assembled an all-star cast of brewers (and beers) for an evening at The Hop Grenade and a broadcast on The Brewing Network.  We will be joined by Henry Nguyen from Monkish Brewing, Bob Kunz from Highland Park Brewery, Adair Paterno and Tim Clifford from Sante Adairius Rustic Ales, and beers from Beachwood Brewing & BBQ (word has it that Julian Shrago might be calling into the broadcast).  Hoppy and funky beers and a bunch of great people, this is going to be good.

Wednesday, January 27

Brews, Blues, & BBQ at Aptos St. BBQ | 6:00pm – 10:00pm | We’re meeting up with the folks from Council Brewing Company, our San Diego neighbors, for a night of blues and brews and a whole lot of barbecue.  Brisket and tri-tip and pulled pork and smoked chicken and a whole bevvy of beers from Council and Societe.  Come hang out with us for a night of eating and drinking and dancing.  Water, malt, hops, yeast, blues.

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Staff Holiday Party 2015

Happy Holidays… From our “Family,” to yours…

Don’t forget that we rock and roll with special hours these next two weeks, don’t show up to the in-laws without awesome beer.  Plan accordingly for your celebrations:

  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Thanks for the support throughout another great year.  Cheers.

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Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

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Holiday HoursTime flies when you’re brewing awesome beer…

Once again, the Holiday season is nearly upon us.  Here’s our schedule, plan accordingly:

  • Wednesday, November 25: Open Regular Hours – 12pm – 9pm … Get your growler fills people.
  • Thursday, November 26: Thanksgiving – CLOSED … Eat, drink, and change into stretchy sweatpants.
  • Friday, November 27: Stygian Friday, Open Regular Hours – 12pm – 10pm … Drink stout.
  • Sunday, December 13: Staff Holiday Party – 12pm – 5pm … We close early to celebrate the season together as a brewery, thanks for your support.
  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Come see us, ’tis the season for awesome San Diego beer.

Cheers.

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San Diego Beer Week…

San Diego Beer Week

That’s like “Wisconsin Cheese Week,” “Minnesota Lake Week,” or “Washington D.C. Really Old Monument Week…”.

It’s the best of the best, the creme de la creme.  If you love San Diego beer as much as we do, you can’t help but get happy.  We start to get excited each and every November when San Diego Beer Week rolls into town, and this November 6 – 15 is no exception.  Here’s the down and dirty on our plans for the week.  Come out and see us for some great beer:

Friday | November 6

VIP Brewer Takeover | The best brewers in town come out for this one, the official kick-off event for San Diego Beer Week.  Taste some of the best beers in San Diego, all while collectively celebrating the fact that San Diego is the Capital of Craft.  Support the San Diego Brewers Guild.  Wear your party pants.

Societe vs. Noble Ale Works at Tiger!Tiger! Tavern | We have a hate-hate relationship with our friends from up North at Noble Ale Works.  Join our Brewery Curator — Doug Constantiner — and the Head Brewer from Noble — Evan Price — as they throw down over beers at Tiger!Tiger! Tavern out on the back IPA bar.  It’s all actually just a part of our secret plan to get Noble to send beer for us to drink during Beer Week.

Saturday | November 7

SD Brewers Guild Festival | As far as we’re concerned this is the best beer festival in San Diego.  Every year, this is one you don’t want to miss.  Join us for a day of all-San Diego breweries, all-San Diego brewers, and all-San Diego beers.  All together in one awesome spot on the Broadway Pier.  It’s like Christmas for San Diego beer geeks.

Monday | November 9

Fishing with the Brewers at Fathom Bistro | Catch some breakfast, lunch, beers, and maybe some fish with a few of San Diego’s best brewers.  Sip a beer and cast your rod (they’ll hook you up with a fishing rod and bait and tackle when you buy your ticket) off the Shelter Island pier with us.

Industry Night at Societe | This is our big fat awesome THANK YOU to the people who make this industry such an amazing one here in San Diego.  If you’re employed by a San Diego Brewers Guild Brewery Member or Allied Pub Member, bring your pay-stub to Societe and enjoy $1 beers all night from 6pm – close.  You work hard for San Diego beer, so come enjoy one with us.  Chef Hanis from Carnitas Snack Shack will be here, too, with food available for purchase.

Tuesday | November 10

Societe Brunch at Crushed | Not quite halfway through Beer Week, but we’ll be ready to ‘crush it’ with brunch on Tuesday at Crushed in Pacific Beach.  Tapas and beers and hanging out with us, and re-charge for the rest of Beer Week.

Pink Boots Society at Societe | We’re hosting a Pink Boots Society Meetup for the San Diego Chapter.  If you are a Pink Boots member (or an eligible member), join us at 6pm for an evening of craft beer and camaraderie.  Paige McWey, the Executive Administrator for the San Diego Brewers Guild, and Claudia Faulk from Aztec Brewing Company are the scheduled keynote speakers.

Wednesday | November 11

CUCINA enoteca Beer Dinner | The ladies of Societe Brewing Company invite you to an evening of revelry and gluttony.  In celebration of San Diego Beer Week, enjoy five Societe Beers with CUCINA inspired faire.  We’ll be on hand to talk beer and food with y’all, with interactive food and beer pairing stations.  Come out on Wednesday night at 6:30pm for a great time.

Thursday| November 12

Hamilton’s 7th Fling | One of our absolute favorite annual beer week events, the Hamilton’s and Green Flash Fling.  The “Societe Flingers” will be out throwing disc, drinking beers, and having a killer time.  Come join the fun.

Friday | November 13

Churchill’s Pub & Grille Beer Dinner with Societe Brewing | Church is one of our favorite North County spots for a beer dinner, and with rabbit, boar, gator, and duck on the menu, this is sure to be a wild one.

Battle of the Guilds at Toronado | It’s the traditional Beer Week throwdown.  You’ve got the San Francisco Brewers Guild, the Los Angeles Brewers Guild, and the hometown heroes, the San Diego Brewers Guild, all under one roof and all up on one beer board.  15 beers from each Guild, representing the very best that that region has to offer.  You pick your favorite beer of the night and you vote for the best Guild.  We plan to bring it strong and bring home the Gold Keg to San Diego.  Come party with us at Toro.

Saturday | November 14

Societe Up the Hill at Alpine Beer Company | It’s no secret that we love Alpine Beer Company.  We wind down Beer Week up the hill at the new pub.  Lookout for three special small plates of food to pair up with Societe and Alpine beers.  Better yet, grab yourself a muffin tray with tasters of both.  We’ll be out there at noon and hanging around all day, with Societe glassware to give away to the first few folks who give us a hi-five.  Drink Alpine Ale or Go To Bed!

Benchmark, Fall, and Societe Cornhole Tourny at Rabbit Hole | This past summer we teamed up with the fine folks at Benchmark Brewing Company and the cool kids at Fall Brewing for the 2015 Summer Solstice Ale Trail.  We’re getting the band back together, only this time we’re going toe-to-toe in a good old fashioned cornhole tournament.  Come out and cheer us on as we throw bags against teams from these other two great San Diego breweries.

Sunday | November 15

The Beer Garden at The Lodge at Torrey Pines | The preeminent food and beer event in San Diego, it’s the Beer Garden at The Lodge at Torrey Pines.  This year we’re paired up with Chef Amy DiBaise from Tidal, as well as the new kids on the block over at Duck Foot Brewing Company.  12 Chefs, 24 breweries, 1 amazing experience.  Don’t miss this.

Monday | November 16

Nap Time | Sleep is a good thing.

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Oktoberfest

We all know the story, more or less.  In 1810, the Crown Prince Ludwig of Germany got hitched up to the Princess Therese of Saxe-Hildurghausen and it was party time. Ever since, the official Oktoberfest beer festival has been held in Munich, Bavaria, Germany, spanning 16 days during late September and early October.

This year, we’re joining in on the celebration.  Societe Fest.

From September 19 – October 31, we will be offering $4 half-liter steins of four of our beers that fit the bill.  We’re pouring:

  • The Harlot: our Belgian Extra Ale.
  • The Bachelorette: our rotating Single-hop Lager with Wakatu hops.
  • The Heiress: our brand new (and super-freakin’ tasty) Czech-style Pilsner.
  • The Fräulein: our (even more) brand new Dusseldorf-style Altbier.

We don’t have any branded steins for sale (at least not this year) and we aren’t selling the blank steins for purchase.  But we are keeping it simple, serving up delicious beer in a neat glass for a great price.

Prost.

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