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Thanks chiefly to the dueling musical affinities of its founders, Societe has classically revolved around the bluegrass and death-metal genres. Earlier this year, we started offering Metal Yoga sessions with our friends from San Diego Metal Yoga. Taking place on the last Saturday of each month, each featured rocking playlists, including one developed by our very own Doug Constantiner. It’s been such a hit, that we decided to go the equal-opportunity route, establishing a new monthly tradition: Bluegrass Yoga, which is led by certified yoga instructor Renda Nazzal, and takes place the second Saturday of every month. To keep things simple, the events mirror each other. Each starts at 10:30 a.m., with a price of $15 per person that includes an hour-long session plus a ticket for a full pour of Societe beer afterward (in the serene environs of our tasting room, which doesn’t open until noon). No matter your musical tastes, you can find inner peace (and awesome beer) in the friendly confines of your (hopefully) favorite San Diego brewery.

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Thanks to all of you, we have enjoyed six incredible years being part of San Diego’s amazing craft-brewing scene. To celebrate, we toyed with ideas for grandiose events spanning multiple days and a multitude of (overly) complicated initiatives, but in the end we decided that saying “thank you” to our fans was paramount, and that doing so should be simple and straightforward. And that’s what this year’s anniversary festivities will be all about. Beginning Wednesday, June 6 (6/6…get it?, we will have special-edition glassware on sale for $10 each (that includes your first beer). These fine-looking collectibles fit nicely with the specialty glasses we’ve produced for each of our preceding anniversaries. Adding to their worth is the fact we will take $1 off of every beer that we pour into SOCIETE 6 glasses from June 6 to 30. This even applies to our Feral ales and, extra-special bonus, these glasses hold more than our standard tasting-room glassware, so this equates to quite the multi-week economic coup.

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Last year, thanks to the generosity of our patrons, we were able to collect a whopping 23,153 pounds of needed provisions for the Jacobs & Cushman San Diego Food Bank. That’s more than 11.5 tons and equates to an incredible 19,294 meals! We knew we had awesome fans frequenting our tasting room, but this exceeded our wildest dreams for this charity effort. The 2016 drive saw an overwhelming 366% increase in donations from the previous year’s campaign. We know it won’t be easy and we’re biting of quite a challenge, but we’d like to attempt to collect even more food this year than last year. We’re ready to put our money–and our beer–where our hearts are, and provide plenty of incentives to reward the people who help us help San Diego families in need.

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While some fear the approach of All Hallow’s Eve, we harbor a freakish, nay, frightening love for Halloween. Enough that we’re stretching our celebration of things that go bump in the night to five days, each with its own special activities and promotion. Read on and mark your calendars (in blood) appropriately!

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We have a great deal of goings-on in our tasting room this month; the class of events for which one marks their calendar in ink lest they miss out on surefire merriment.

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Our brewery and the beer that pours forth from it exist for the purpose of indulgence. So it’s fitting we’re celebrating a half-decade in business by pushing the boundaries of quality consumption with an event so gargantuan, we had to pull out a cleaver and hack it in two meaty, beer-drenched portions. Either will sate those in search of a good time fortified by fine food and beverage, but only those with the hardiest of souls and stomachs will be able to withstand the 9 hours, 12 beers (minimum, including new and rare offerings) and 10 courses of expertly paired cuisine (plus epic charcuterie reception and take-home confections) comprising the full SOCIETE 5 experience, which will take place at our brewery on Saturday, June 24.

To pull off something this big, we’re calling in friends from the 5-Chef Societe, big-name gastronomes who fly under the radar each year to throw celebratory beer-paired suppers with us. (See below for a full roster detailing this skilled troupe.) We’ve brought back nearly every chef who’s lent their talents to these edible endeavors—even some from the other side of the country—and all of us will bring our best to create a day of decadence honoring five years in the books and many more to come. Here are the details…

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In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, we are about to release our most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.

photo-the-urchin

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SFBW 2016

That’s right folks, once again it’s time for our favorite Beer Week that doesn’t start with “San Diego.”

San Francisco Beer Week is back this year, although slightly earlier thanks to this year’s Sports Bowl.  From January 22 – 30, 2016, San Francisco plays host to one of the best Beer Week’s in the country and we head up North to share a bunch of great beer with our friends in the Bay Area.  We’re loading up our truck with as much Societe beer as we can haul up to y’all, so come find us around town and let’s get a beer together.  Check us here:

Friday, January 22

San Francisco Beer Week Opening Gala | 6:00pm – 10:00pm | Nope, we’re not pouring beer at this event given that San Diego is just a bit further south than South Bay, San Francisco.  But we wouldn’t miss one of the best showcases for Bay Area beer.  We’ll be hanging around the festival checking out the beers from old friends and new ones.  Tickets are SOLD-OUT, so we hope that you didn’t miss out on this one.  There’s no other way to kick-off Beer Week and support the San Francisco Brewers Guild.

Saturday, January 23

The Reunion at The Rare Barrel | 2:00pm – 10:00pm | A long time ago, in a brewery far, far away … well, Orange County can seem pretty far away when traffic is gnarly … Jay Goodwin, Doug Constantiner, and Travis Smith all worked together with Patrick Rue at The Bruery.  Fast forward to today, and collectively The Bruery, The Rare Barrel, and Societe Brewing are all kick-ass breweries, with great people brewing great beer.  We’re getting the band back together for a Reunion at The Rare Barrel, featuring five beers from each brewery with Jay, Patrick, and Doug in the house to reminisce about the good old days.  We had a blast last year and we cannot wait to share some beers again.

Sunday, January 24

Battle of the Guilds at Sessions at the Presidio | 1:00pm – 5:00pm | The traditional Beer Week throwdown is back in San Francisco, this time at a new spot, Sessions at the Presidio.  It’s 15 of the best beers from some of the best breweries in the San Francisco Brewers Guild, the San Diego Brewers Guild, and the L.A. Brewers Guild.  Come out and vote and cheer on your favorite Guild to see who takes home the coveted Golden Keg.

Cellarmaker + Societe Beer Dinner at The Monk’s Kettle | 6:00pm – 11:00pm | Chef Mike O’Brien and the crew at Monk’s Kettle are hosting us and our best buds, Cellarmaker Brewing Company, for a beer dinner that is sure to be lights-out.  We hope you snagged tickets to this SOLD-OUT beer dinner because the menu looks out-of-control delicious.  An Intro, an Outro, and eight courses of great food and awesome beer. Wicked Juicy!

Monday, January 25

Tale of the Hop(s) II: Alpine + Societe + Artist Nick Fullmer at City Beer Store | 6:00pm – 10:00pm | When you think about San Diego beer, you definitely think hoppy.  So do we.  We’re teaming up again with one of our favorite IPA breweries in the world, Alpine Beer Company.  We’ll get together with Pat and Shawn McIlhenney from Alpine and talk hoppy beer and tell stories and, you guessed it, sip on some hoppy beers.  Killer artwork from Nick Fullmer at Graphic Phantom will be on display too at City Beer.  Seriously, so much love.

Tuesday, January 26

Brewer’s Roundtable at The Hop Grenade | 6:00pm – 10:00pm | It’s a meeting of some of the finest minds in beer.  We’ll be talking Hops + Funk with some of our favorite hoppy and funky beer brewers.  We’ve assembled an all-star cast of brewers (and beers) for an evening at The Hop Grenade and a broadcast on The Brewing Network.  We will be joined by Henry Nguyen from Monkish Brewing, Bob Kunz from Highland Park Brewery, Adair Paterno and Tim Clifford from Sante Adairius Rustic Ales, and beers from Beachwood Brewing & BBQ (word has it that Julian Shrago might be calling into the broadcast).  Hoppy and funky beers and a bunch of great people, this is going to be good.

Wednesday, January 27

Brews, Blues, & BBQ at Aptos St. BBQ | 6:00pm – 10:00pm | We’re meeting up with the folks from Council Brewing Company, our San Diego neighbors, for a night of blues and brews and a whole lot of barbecue.  Brisket and tri-tip and pulled pork and smoked chicken and a whole bevvy of beers from Council and Societe.  Come hang out with us for a night of eating and drinking and dancing.  Water, malt, hops, yeast, blues.

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Staff Holiday Party 2015

Happy Holidays… From our “Family,” to yours…

Don’t forget that we rock and roll with special hours these next two weeks, don’t show up to the in-laws without awesome beer.  Plan accordingly for your celebrations:

  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Thanks for the support throughout another great year.  Cheers.

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Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

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