Currently browsing: Tasting Room

You roll along, taking in scenes of uncharted territory while basking in the splendorous freedom of the open road. You have four wheels, a full tank of petrol and not a care in the world. The world is your oyster…or so you mistakenly think. In truth, this particular section of the world belongs to another—The Highwayman. He’s made the tarred narrow swath bisecting these otherwise deserted expanses his own, not by deed or contract, but by sheer force of will. Without a lawman for miles, this strategic hijacker is a self-appointed judge, jury and executioner…if it comes to that. He prefers to merely brandish his club, but the notches inflicted upon it by the skulls of those who would defy The Highwayman’s will are proof that it’s far more than a motivating prop.

You’ll know he’s in your vicinity the second you catch a whiff of barnyard mixed with horse-stable and lemon trees, but by the time you pick up on that, it’ll be too late. The Highwayman will be upon you, demanding the swift surrender of your will and worldly goods. Whether you go at The Highwayman head-on or employ evasive zigzagery, resistance is futile; he always gets what he thinks he has coming to him. And just when you think you have him pinned—he’s funky, he’s vinous, he’s fruity, he’s spicy—he pulls something new out of his bag of tricks, transforming in your very presence into something completely different. Give up, give in and you’ll reach your final destination. You’ll be a little lighter when you get there, but you’ll certainly arrive a more seasoned wayfarer.

THE HIGHWAYMAN
Subculture: Feral | Style: Pale Ale Aged with Brettanomyces | Alcohol-by-Volume: 6.6%
Availability: For sale exclusively in 500ml bottles at the Societe Tasting Room

Read More

It’s impossible to lay gaze upon The Miser’s wealth of treasures and avoid succumbing to petty jealousy. He has it all, and he has it all on everybody else. But is he happy? Of course he is. He has everything, and your envy is the very proof that material things matter as much as they do. Otherwise, why would he eschew basic gestures of generosity despite having far more than he could ever need? Like all of us, The Miser has chosen what’s important in life, and what means the most to him is stuff, and the accumulation of it. Yes, he has it all…and he intends to keep every bit of it for himself.

Being in The Miser’s eccentric presence can be challenging—and a tad more than some can withstand. Fortunately, he keeps to himself for the most part, making only the rarest of public appearances; pouring into town like some gaudy parade-float for a covetous world to get an eyeful of. He’s a show-off, but you have to hand it to him, while this victor hoards his spoils, he puts them to good use, extracting the very best from the very best stock to produce a spectacle both overwhelming and delicious. More hops than should be afforded on any one beer are packed into every stage of the brewing process to produce a brawny yet fluid quaff with illustrious aromatics of stone-fruit and pine, followed by bold citrus and tropical-fruit flavors. It’s balanced, but not the least bit subtle; something to be appreciated…provided you can pry a glass from The Miser’s stingy death-grip.

THE MISER
Subculture: Out West | Style: Really Big IPA | Alcohol-by-Volume: 10.5%
Availability: Draft-only (once in a blue moon), exclusively at the Societe Tasting Room

Read More

He watches the world like a bloated vulture atop an ivory tower awaiting the expiration of the wretched and the damned. For most, life is a journey versus a destination, but his entire life has been about reaching the lofty space he occupies. His personal voyage is over. Now he’s a fixture on a nearly astral plane of governance where the haves rule the have-nots. To get there, he painted on an uncharacteristically pleasant public-facing persona to garner ballots bearing his name. The road to his enviable place in the political hierarchy was paved with those slips of electoral parchment; so seemingly small and insignificant alone, yet so powerful when lumped together to convey majority-rule. But long gone are his days of groveling to curry the favor of the unwashed masses. A clever politico knows such tactics are only necessary the first time around. The Highbinder now employs more efficient, foolproof tactics for ensuring reelection and acceleration of his agenda.

There’s always a loophole to exploit, so long as you look hard enough, and never a shortage of big-wheels to grease nor citizens to strong-arm. Failing all that, he’s a man of means and there is nothing a fat wad of greenbacks can’t take care of. This is his stance, his credo. It’s never been about his constituents, simply about having constituents upon which to impose his will. It feeds his ego, that most vital component of his being. And what good is money and power without status and the unchallengeable ability to do whatever you please, even if it flies in the face of everything you promised to get elected, everything your position supposedly stands for and the entire democratic system you’ve sworn to uphold and protect? His very existence and death-grip on the crown answer that very question louder than words ever could. But to meet with him in his palace on-high at least means indulging in the refined raspberry-, wine- and oak-kissed, barrel-aged nectar bearing his name. Unlike him, it is subtle, refined and true. Snag a few bottles on your way out—he owes you at least that much.

THE HIGHBINDER
Subculture: Feral | Style: Blended Barrel-Aged Sour Ale with Raspberries | Alcohol-by-Volume: 5.7%
Availability: For sale exclusively in 500ml bottles at the Societe Tasting Room

Read More

Some journey the world in search of that special someone; a soul-mate for which they are perfectly suited to spend eternity. The Bachelor observes this behavior—he can even find the nobility and normalcy in it—but for him, monogamy is simply too cruel a rule. This free-wheeling gadabout sees the fairer half of this spinning orb’s populace as a nearly endless source of pleasure. Were it possible, he’d have his way with all of them, but knowing his earthly and biologic limitations, he employs a more selective, fastidious approach that’s as frequent as it is fleeting, hand-selecting conquests, one after the other, unimpeded by the concept of forever. It’s always a one-time thing. There will be no repeat-performances. It’s going to be what it’s going to be, but it’s also going to be a thorough exploration that touches on all the senses.

bachelor_ctz_01

Many are the comely damsels who’ve surrendered to The Bachelor’s charms. And he distinctly remembers each of them…but not necessarily because they tickled his fancy or scratched that proverbial itch. Were achieving such synergy as simple as two random forces colliding, life would be so much simpler…and, in his opinion, insanely dull. Part of the excitement of engaging the opposite sex (but never in a matrimonial sense) is the potential for incompatibility. How can one fully appreciate harmony unless they’ve suffered through discord? Without our failures, what would drive us to succeed? Each imperfect liaison helps him recognize the desirable characteristics missing from that tryst, thus increasing the probability of achieving eventual perfection. Yes, The Bachelor has learned a great deal by perpetually pushing the envelope of singularity…but he’s nowhere near finished.

THE BACHELOR
Subculture: Out West | Style: Single-Hop IPA | Alcohol-by-Volume: 6.5%
Availability: Draft-only, at the Societe Tasting Room and throughout San Diego County
Hop Varietals Explored (so far): Cascade, Centennial, Mosaic, Motueka, Chinook, Citra, Azacca, Amarillo, Rakau, Sorachi Ace, Jarrylo, Simcoe, El Dorado, Northern Brewer, Galaxy, Hallertau Blanc, Mandarina Bavaria, Eureka!, Idaho 7, Calypso, Nugget, African Queen (AKA: J17), Nelson Sauvin, CTZ

Read More

There you are, perched atop a barstool, perusing the beer-board, when suddenly you pick up the silhouette of a foreboding figure in your periphery. Though unassuming in most ways, this individual demands your attention—not by might or even with words—but by his mere presence. He stands at the doorway for a moment, surveying the place’s inhabitants, assessing…always assessing. For this is his business, assessment and, of course, collection. Though gaunt as a specter, his right forearm is surprisingly meaty, for it does the literal heavy-lifting. Dangling from the end of that appendage is an empty satchel, but it won’t be empty for long. The Exciseman has come to claim his due and he won’t be leaving until he’s been made whole.

exciseman_01

You lock eyes and know in an instant that resistance is futile. Cat-and-mousery will only prolong the inevitable, so as he approaches you allow yourself to yield and order a black lager. It pours onyx as the unfeeling heart of this unwelcomed guest. It tantalizes, first with faint traces of stony minerality followed by bold flavors of baker’s chocolate. Just as you begin to take it all in, like the garnishing of wages, your palate is wiped clean by a bone-dry finish that leaves you eager to go back for more. You indulge that yen, time passes and, before you know it, The Exciseman is on his way out the door, his satchel filled with your hard-earned wages. And you find this experience, this transaction, wasn’t all that bad after all. In fact, it was quite pleasant. In this brief moment, you can appreciate the art of this infrequent visitor. You offer an unseen tip of your hat to him—and a percentage of your wealth—and take another sip.

THE EXCISEMAN
Subculture: Stygian  |  Style: Black Lager  |  Alcohol-by-Volume: 5.4%
Availability: Draft-only, at the Societe Tasting Room and throughout San Diego County

Read More

The results of our 2016 Holiday Food Drive are in and, thanks to all of our amazing, passionate, generous fans, we were able to collect a whopping 23,153 pounds of donations for the Jacobs & Cushman San Diego Food Bank. We did not stutter (or ham-hand it on the keyboard)…we really raised more than 11½ tons of canned meats, soups, fruits, vegetables, dried goods and more, which the Food Bank says equals 19,294 meals for families in need throughout San Diego County. We expected this to go well, but honestly, we’re floored with how you all came out in force to better the lives of all of our neighbors.

This was our fourth year holding this drive. The first year, we counted ourselves lucky to collect the 263 pounds we handed over to the Food Bank. When we more than doubled that with 633 pounds the next year, we were overjoyed with the increase. And last year, when we got all the way to 4,972 pounds, we thought we’d hit the ceiling for this thing. But success like that encouraged us to challenge ourselves to push this thing further, and as we brainstormed it quickly became clear that, as with most things here at Societe, beer would be the catalyst for maximized goodness. Enter, The Urchin

urchin_decanted

Aged multiple years in oak before being blended into its balanced, fruity, tannic final form and bottled in 500-milliliter bottles, it went up for sale in our tasting room the day the food-drive began…for $50! Initial (and completely understandable) sticker-shock was instantly erased by the alternative offer we issued to customers, telling them that if they brought in 50 pounds of food (something that could be done for as little as $15 depending on where one shopped) we would sell them a bottle of The Urchin for just $5 (which is $15 less than our standard Feral beer price of $20). For the non-mathematicians out there (ourselves included…thank Gambrinus for smart-phone calculators), that equates to a wash. We sold 323 bottles of the beer, so The Urchin was responsible for roughly two-thirds of our total donations.

As we got closer to reaching the 20,000-pound mark, we decided to make that our new goal and do everything we could to reach it. Again, that meant doing something beer-related; in this case, lowering the price of our Feral beers from $20-per-bottle to $18-per-bottle. And not for a day, week or month…permanently. A 10% markdown was our way of going all-in and, honestly, we’re thrilled we not only hit, but far surpassed that spontaneously established goal, because after all this, it feels really good to give something back to everyone who gave so much.

total_20161230

At this point, like us, you’re probably wondering what we have up our sleeves for our 2017 Holiday Food Drive. And, like you, we just aren’t looking that far ahead yet. But we do have plenty of philanthropic efforts slated for this year, starting with our monthly charity partnerships, where we team with a different non-profit on a monthly basis and donate a portion of sales from each Tuesday of that month to support their efforts. The following is our list of charity partners for the first six months of 2017:

In addition to our January partnership with YALLA, we’ve decided to help out a tasting-room regular who was recently involved in a tragic auto accident that left him paralyzed. Sadly, he did not have insurance at the time of the accident, leaving him in a very tough spot. His favorite Societe beer is The Apprentice IPA, so we’re donating $1 from the sale of each pint of that beer directly to him. His friends have also rallied together to start a crowd-funding campaign to help with his medical bills, which can be accessed here.

apprentice_1

Making great beer is our passion, and it’s rivaled only by our desire to make a difference in our community. We couldn’t do that without your help, so know that your efforts are appreciated and that we’ll continuously provide plenty of opportunities to better the lives of our friends and neighbors!

Read More

Staff Holiday Party 2015

Happy Holidays… From our “Family,” to yours…

Don’t forget that we rock and roll with special hours these next two weeks, don’t show up to the in-laws without awesome beer.  Plan accordingly for your celebrations:

  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Thanks for the support throughout another great year.  Cheers.

Read More

Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

Read More

Holiday HoursTime flies when you’re brewing awesome beer…

Once again, the Holiday season is nearly upon us.  Here’s our schedule, plan accordingly:

  • Wednesday, November 25: Open Regular Hours – 12pm – 9pm … Get your growler fills people.
  • Thursday, November 26: Thanksgiving – CLOSED … Eat, drink, and change into stretchy sweatpants.
  • Friday, November 27: Stygian Friday, Open Regular Hours – 12pm – 10pm … Drink stout.
  • Sunday, December 13: Staff Holiday Party – 12pm – 5pm … We close early to celebrate the season together as a brewery, thanks for your support.
  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Come see us, ’tis the season for awesome San Diego beer.

Cheers.

Read More

San Diego Beer Week…

San Diego Beer Week

That’s like “Wisconsin Cheese Week,” “Minnesota Lake Week,” or “Washington D.C. Really Old Monument Week…”.

It’s the best of the best, the creme de la creme.  If you love San Diego beer as much as we do, you can’t help but get happy.  We start to get excited each and every November when San Diego Beer Week rolls into town, and this November 6 – 15 is no exception.  Here’s the down and dirty on our plans for the week.  Come out and see us for some great beer:

Friday | November 6

VIP Brewer Takeover | The best brewers in town come out for this one, the official kick-off event for San Diego Beer Week.  Taste some of the best beers in San Diego, all while collectively celebrating the fact that San Diego is the Capital of Craft.  Support the San Diego Brewers Guild.  Wear your party pants.

Societe vs. Noble Ale Works at Tiger!Tiger! Tavern | We have a hate-hate relationship with our friends from up North at Noble Ale Works.  Join our Brewery Curator — Doug Constantiner — and the Head Brewer from Noble — Evan Price — as they throw down over beers at Tiger!Tiger! Tavern out on the back IPA bar.  It’s all actually just a part of our secret plan to get Noble to send beer for us to drink during Beer Week.

Saturday | November 7

SD Brewers Guild Festival | As far as we’re concerned this is the best beer festival in San Diego.  Every year, this is one you don’t want to miss.  Join us for a day of all-San Diego breweries, all-San Diego brewers, and all-San Diego beers.  All together in one awesome spot on the Broadway Pier.  It’s like Christmas for San Diego beer geeks.

Monday | November 9

Fishing with the Brewers at Fathom Bistro | Catch some breakfast, lunch, beers, and maybe some fish with a few of San Diego’s best brewers.  Sip a beer and cast your rod (they’ll hook you up with a fishing rod and bait and tackle when you buy your ticket) off the Shelter Island pier with us.

Industry Night at Societe | This is our big fat awesome THANK YOU to the people who make this industry such an amazing one here in San Diego.  If you’re employed by a San Diego Brewers Guild Brewery Member or Allied Pub Member, bring your pay-stub to Societe and enjoy $1 beers all night from 6pm – close.  You work hard for San Diego beer, so come enjoy one with us.  Chef Hanis from Carnitas Snack Shack will be here, too, with food available for purchase.

Tuesday | November 10

Societe Brunch at Crushed | Not quite halfway through Beer Week, but we’ll be ready to ‘crush it’ with brunch on Tuesday at Crushed in Pacific Beach.  Tapas and beers and hanging out with us, and re-charge for the rest of Beer Week.

Pink Boots Society at Societe | We’re hosting a Pink Boots Society Meetup for the San Diego Chapter.  If you are a Pink Boots member (or an eligible member), join us at 6pm for an evening of craft beer and camaraderie.  Paige McWey, the Executive Administrator for the San Diego Brewers Guild, and Claudia Faulk from Aztec Brewing Company are the scheduled keynote speakers.

Wednesday | November 11

CUCINA enoteca Beer Dinner | The ladies of Societe Brewing Company invite you to an evening of revelry and gluttony.  In celebration of San Diego Beer Week, enjoy five Societe Beers with CUCINA inspired faire.  We’ll be on hand to talk beer and food with y’all, with interactive food and beer pairing stations.  Come out on Wednesday night at 6:30pm for a great time.

Thursday| November 12

Hamilton’s 7th Fling | One of our absolute favorite annual beer week events, the Hamilton’s and Green Flash Fling.  The “Societe Flingers” will be out throwing disc, drinking beers, and having a killer time.  Come join the fun.

Friday | November 13

Churchill’s Pub & Grille Beer Dinner with Societe Brewing | Church is one of our favorite North County spots for a beer dinner, and with rabbit, boar, gator, and duck on the menu, this is sure to be a wild one.

Battle of the Guilds at Toronado | It’s the traditional Beer Week throwdown.  You’ve got the San Francisco Brewers Guild, the Los Angeles Brewers Guild, and the hometown heroes, the San Diego Brewers Guild, all under one roof and all up on one beer board.  15 beers from each Guild, representing the very best that that region has to offer.  You pick your favorite beer of the night and you vote for the best Guild.  We plan to bring it strong and bring home the Gold Keg to San Diego.  Come party with us at Toro.

Saturday | November 14

Societe Up the Hill at Alpine Beer Company | It’s no secret that we love Alpine Beer Company.  We wind down Beer Week up the hill at the new pub.  Lookout for three special small plates of food to pair up with Societe and Alpine beers.  Better yet, grab yourself a muffin tray with tasters of both.  We’ll be out there at noon and hanging around all day, with Societe glassware to give away to the first few folks who give us a hi-five.  Drink Alpine Ale or Go To Bed!

Benchmark, Fall, and Societe Cornhole Tourny at Rabbit Hole | This past summer we teamed up with the fine folks at Benchmark Brewing Company and the cool kids at Fall Brewing for the 2015 Summer Solstice Ale Trail.  We’re getting the band back together, only this time we’re going toe-to-toe in a good old fashioned cornhole tournament.  Come out and cheer us on as we throw bags against teams from these other two great San Diego breweries.

Sunday | November 15

The Beer Garden at The Lodge at Torrey Pines | The preeminent food and beer event in San Diego, it’s the Beer Garden at The Lodge at Torrey Pines.  This year we’re paired up with Chef Amy DiBaise from Tidal, as well as the new kids on the block over at Duck Foot Brewing Company.  12 Chefs, 24 breweries, 1 amazing experience.  Don’t miss this.

Monday | November 16

Nap Time | Sleep is a good thing.

Read More