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There you are, perched atop a barstool, perusing the beer-board, when suddenly you pick up the silhouette of a foreboding figure in your periphery. Though unassuming in most ways, this individual demands your attention—not by might or even with words—but by his mere presence. He stands at the doorway for a moment, surveying the place’s inhabitants, assessing…always assessing. For this is his business, assessment and, of course, collection. Though gaunt as a specter, his right forearm is surprisingly meaty, for it does the literal heavy-lifting. Dangling from the end of that appendage is an empty satchel, but it won’t be empty for long. The Exciseman has come to claim his due and he won’t be leaving until he’s been made whole.

exciseman_01

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The results of our 2016 Holiday Food Drive are in and, thanks to all of our amazing, passionate, generous fans, we were able to collect a whopping 23,153 pounds of donations for the Jacobs & Cushman San Diego Food Bank. We did not stutter (or ham-hand it on the keyboard)…we really raised more than 11½ tons of canned meats, soups, fruits, vegetables, dried goods and more, which the Food Bank says equals 19,294 meals for families in need throughout San Diego County. We expected this to go well, but honestly, we’re floored with how you all came out in force to better the lives of all of our neighbors.

This was our fourth year holding this drive. The first year, we counted ourselves lucky to collect the 263 pounds we handed over to the Food Bank. When we more than doubled that with 633 pounds the next year, we were overjoyed with the increase. And last year, when we got all the way to 4,972 pounds, we thought we’d hit the ceiling for this thing. But success like that encouraged us to challenge ourselves to push this thing further, and as we brainstormed it quickly became clear that, as with most things here at Societe, beer would be the catalyst for maximized goodness. Enter, The Urchin

urchin_decanted

Aged multiple years in oak before being blended into its balanced, fruity, tannic final form and bottled in 500-milliliter bottles, it went up for sale in our tasting room the day the food-drive began…for $50! Initial (and completely understandable) sticker-shock was instantly erased by the alternative offer we issued to customers, telling them that if they brought in 50 pounds of food (something that could be done for as little as $15 depending on where one shopped) we would sell them a bottle of The Urchin for just $5 (which is $15 less than our standard Feral beer price of $20). For the non-mathematicians out there (ourselves included…thank Gambrinus for smart-phone calculators), that equates to a wash. We sold 323 bottles of the beer, so The Urchin was responsible for roughly two-thirds of our total donations.

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Staff Holiday Party 2015

Happy Holidays… From our “Family,” to yours…

Don’t forget that we rock and roll with special hours these next two weeks, don’t show up to the in-laws without awesome beer.  Plan accordingly for your celebrations:

  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Thanks for the support throughout another great year.  Cheers.

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Societe Brewing Company’s annual food drive is back this holiday season, working again in conjunction with The Jacobs & Cushman San Diego Food Bank.

Food Drive

Our in-house food drive starts on Friday, November 27 and runs through Thursday, December 24.  That’s an entire month for you to come into the brewery and drop off non-perishable food items in order to help out those in need.  We had a ton of fun last year and we brought in a lot of food donations, so we are going to go ahead and incentivize you to do the same again this year.  To help thank you for your generosity, we are offering $1 off the price of full pours of our beer for the duration of the food drive for anyone (21 years or older, with valid identification) who brings in a food item from the food bank’s list of “Most Needed Food Items.” That’s right, all donors receive $1 off of full pours on the day of their donation. The Most Needed Food Items list includes what y’all might expect, items like:

  • Canned Meat & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned Beans
  • Dry Cereal
  • Rice
  • Mac & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter (Skippy!)
  • Powdered Milk

Just like last year, in addition to the $1 off, individual daily reward for a donation, we are setting some communal goals that we want to nail down as a brewery.

  • If y’all bring in 400lbs of food total, we’ll offer 20% off of all merchandise for the duration of the food drive.  That’s 20% off the price of growlers, glassware, and apparel.
  • If y’all bring in 800lbs of food together, we will bring back the anniversary glassware special.  Yep, for the duration of the food drive (through December 24), we will be offer $1 pours of any beer in your First anniversary glassware.  Bring back in your Second anniversary glass, and get $2 pours.  And bring back in your Third anniversary glasses and get $3 pours of any beer.  We may even have some Societe Three glasses kicking around for you to purchase if you missed out on picking yours up this past June.  This is a great promotion, and we’re excited to bring it back and we hope to see a lot of anniversary glassware coming back into the brewery.
  • If y’all bring in 1,200lbs of food collectively, we will run the anniversary glassware special through the entire month of January.  This means $1, $2, and $3 pours for the entire first month of 2016.  Killer deal.
  • If y’all bring in 100,000lbs of food, well, the entire Societe crew will shave our beards.  This includes Travis.  Yes, Travis…

And if these community goals weren’t enough, we are going to be hanging up a scoreboard with the list of the top individual donors.  The top six folks who have brought in the most food will go up on the scoreboard list, and the top three people will receive an on-going 50% off beer discount throughout the food drive.  This means, if you have brought in the most food items (by weight), you will get half-off of your tab each and every day.

At the end of the food drive, the top three donors also get some special prizes.  Trust us, you really want to bring in some food to donate. These prizes are:

  • 1st Place: a reserved parking spot in our lot and a reserved bar stool in our Tasting Room.  Plus, you get to go to lunch with Doug and Travis.  You also keep your 50% off  beer discount throughout the whole month of January.
  • 2nd Place: a reserved bar stool in our Tasting Room plus your 50% off of beer discount through January.
  • 3rd Place: a big hug and your 50% off beer discount throughout the whole month of January.

Whew… There you have it folks.  The high and the low down of this year’s holiday food drive.  Let’s rock and roll.  Thanks for your support, have an awesome holiday season and help make it brighter for those in need.

Cheers, from Team Societe.

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Holiday HoursTime flies when you’re brewing awesome beer…

Once again, the Holiday season is nearly upon us.  Here’s our schedule, plan accordingly:

  • Wednesday, November 25: Open Regular Hours – 12pm – 9pm … Get your growler fills people.
  • Thursday, November 26: Thanksgiving – CLOSED … Eat, drink, and change into stretchy sweatpants.
  • Friday, November 27: Stygian Friday, Open Regular Hours – 12pm – 10pm … Drink stout.
  • Sunday, December 13: Staff Holiday Party – 12pm – 5pm … We close early to celebrate the season together as a brewery, thanks for your support.
  • Thursday, December 24: Christmas Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, December 25: Christmas – CLOSED … Deck the Halls with awesome San Diego beer.
  • Thursday, December 31: New Year’s Eve – 12pm – 4pm for regular service; 4pm – 5pm for growler fills only.
  • Friday, January 1: New Year’s Day – CLOSED … 20-freakin-16.
  • Saturday, January 2: Resolution Breaker’s Party – 12pm – 10pm … That didn’t last long.

Come see us, ’tis the season for awesome San Diego beer.

Cheers.

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San Diego Beer Week…

San Diego Beer Week

That’s like “Wisconsin Cheese Week,” “Minnesota Lake Week,” or “Washington D.C. Really Old Monument Week…”.

It’s the best of the best, the creme de la creme.  If you love San Diego beer as much as we do, you can’t help but get happy.  We start to get excited each and every November when San Diego Beer Week rolls into town, and this November 6 – 15 is no exception.  Here’s the down and dirty on our plans for the week.  Come out and see us for some great beer:

Friday | November 6

VIP Brewer Takeover | The best brewers in town come out for this one, the official kick-off event for San Diego Beer Week.  Taste some of the best beers in San Diego, all while collectively celebrating the fact that San Diego is the Capital of Craft.  Support the San Diego Brewers Guild.  Wear your party pants.

Societe vs. Noble Ale Works at Tiger!Tiger! Tavern | We have a hate-hate relationship with our friends from up North at Noble Ale Works.  Join our Brewery Curator — Doug Constantiner — and the Head Brewer from Noble — Evan Price — as they throw down over beers at Tiger!Tiger! Tavern out on the back IPA bar.  It’s all actually just a part of our secret plan to get Noble to send beer for us to drink during Beer Week.

Saturday | November 7

SD Brewers Guild Festival | As far as we’re concerned this is the best beer festival in San Diego.  Every year, this is one you don’t want to miss.  Join us for a day of all-San Diego breweries, all-San Diego brewers, and all-San Diego beers.  All together in one awesome spot on the Broadway Pier.  It’s like Christmas for San Diego beer geeks.

Monday | November 9

Fishing with the Brewers at Fathom Bistro | Catch some breakfast, lunch, beers, and maybe some fish with a few of San Diego’s best brewers.  Sip a beer and cast your rod (they’ll hook you up with a fishing rod and bait and tackle when you buy your ticket) off the Shelter Island pier with us.

Industry Night at Societe | This is our big fat awesome THANK YOU to the people who make this industry such an amazing one here in San Diego.  If you’re employed by a San Diego Brewers Guild Brewery Member or Allied Pub Member, bring your pay-stub to Societe and enjoy $1 beers all night from 6pm – close.  You work hard for San Diego beer, so come enjoy one with us.  Chef Hanis from Carnitas Snack Shack will be here, too, with food available for purchase.

Tuesday | November 10

Societe Brunch at Crushed | Not quite halfway through Beer Week, but we’ll be ready to ‘crush it’ with brunch on Tuesday at Crushed in Pacific Beach.  Tapas and beers and hanging out with us, and re-charge for the rest of Beer Week.

Pink Boots Society at Societe | We’re hosting a Pink Boots Society Meetup for the San Diego Chapter.  If you are a Pink Boots member (or an eligible member), join us at 6pm for an evening of craft beer and camaraderie.  Paige McWey, the Executive Administrator for the San Diego Brewers Guild, and Claudia Faulk from Aztec Brewing Company are the scheduled keynote speakers.

Wednesday | November 11

CUCINA enoteca Beer Dinner | The ladies of Societe Brewing Company invite you to an evening of revelry and gluttony.  In celebration of San Diego Beer Week, enjoy five Societe Beers with CUCINA inspired faire.  We’ll be on hand to talk beer and food with y’all, with interactive food and beer pairing stations.  Come out on Wednesday night at 6:30pm for a great time.

Thursday| November 12

Hamilton’s 7th Fling | One of our absolute favorite annual beer week events, the Hamilton’s and Green Flash Fling.  The “Societe Flingers” will be out throwing disc, drinking beers, and having a killer time.  Come join the fun.

Friday | November 13

Churchill’s Pub & Grille Beer Dinner with Societe Brewing | Church is one of our favorite North County spots for a beer dinner, and with rabbit, boar, gator, and duck on the menu, this is sure to be a wild one.

Battle of the Guilds at Toronado | It’s the traditional Beer Week throwdown.  You’ve got the San Francisco Brewers Guild, the Los Angeles Brewers Guild, and the hometown heroes, the San Diego Brewers Guild, all under one roof and all up on one beer board.  15 beers from each Guild, representing the very best that that region has to offer.  You pick your favorite beer of the night and you vote for the best Guild.  We plan to bring it strong and bring home the Gold Keg to San Diego.  Come party with us at Toro.

Saturday | November 14

Societe Up the Hill at Alpine Beer Company | It’s no secret that we love Alpine Beer Company.  We wind down Beer Week up the hill at the new pub.  Lookout for three special small plates of food to pair up with Societe and Alpine beers.  Better yet, grab yourself a muffin tray with tasters of both.  We’ll be out there at noon and hanging around all day, with Societe glassware to give away to the first few folks who give us a hi-five.  Drink Alpine Ale or Go To Bed!

Benchmark, Fall, and Societe Cornhole Tourny at Rabbit Hole | This past summer we teamed up with the fine folks at Benchmark Brewing Company and the cool kids at Fall Brewing for the 2015 Summer Solstice Ale Trail.  We’re getting the band back together, only this time we’re going toe-to-toe in a good old fashioned cornhole tournament.  Come out and cheer us on as we throw bags against teams from these other two great San Diego breweries.

Sunday | November 15

The Beer Garden at The Lodge at Torrey Pines | The preeminent food and beer event in San Diego, it’s the Beer Garden at The Lodge at Torrey Pines.  This year we’re paired up with Chef Amy DiBaise from Tidal, as well as the new kids on the block over at Duck Foot Brewing Company.  12 Chefs, 24 breweries, 1 amazing experience.  Don’t miss this.

Monday | November 16

Nap Time | Sleep is a good thing.

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Taps_Full

Water, malt, hops, yeast…

Y’all know that these four ingredients are what go into making beer, but if you’ve ever wanted to see how we use these ingredients to brew beer at Societe, here’s your chance.  We’re bringing back the Saturday public tours at Societe, and this is your chance to go behind-the-scenes and check out our operations from grain to glass.

Each Saturday we are offering two public tours, the first at 2:00pm and the second tour at 4:oopm.   The space is limited to twelve people per tour, and it’s first come first serve.  Get here early, sign up for the tour at the bar, and enjoy a beer.  The tour itself is free, and it’s pretty freakin’ fun.  Come drink San Diego beer and check out our spot.

We encourage you to wear closed-toed shoes and keep your head, hands, arms, legs, and feet inside the ride at all times.  Ask a lot of questions and party on.

For any questions, comments, or wisecracks, please contact our Tour Manager Jade at tours {at} societebrewing {dot} com

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Oktoberfest

We all know the story, more or less.  In 1810, the Crown Prince Ludwig of Germany got hitched up to the Princess Therese of Saxe-Hildurghausen and it was party time. Ever since, the official Oktoberfest beer festival has been held in Munich, Bavaria, Germany, spanning 16 days during late September and early October.

This year, we’re joining in on the celebration.  Societe Fest.

From September 19 – October 31, we will be offering $4 half-liter steins of four of our beers that fit the bill.  We’re pouring:

  • The Harlot: our Belgian Extra Ale.
  • The Bachelorette: our rotating Single-hop Lager with Wakatu hops.
  • The Heiress: our brand new (and super-freakin’ tasty) Czech-style Pilsner.
  • The Fräulein: our (even more) brand new Dusseldorf-style Altbier.

We don’t have any branded steins for sale (at least not this year) and we aren’t selling the blank steins for purchase.  But we are keeping it simple, serving up delicious beer in a neat glass for a great price.

Prost.

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It’s Summer, and there’s a ton of great beer to drink in San Diego.  We’re teaming up with two of our favorite breweries in town—Benchmark Brewing Company and Fall Brewing Co.—to make that super easy.

The Summer Solstice Ale Trail is back again for 2015.  If you traveled the Ale Trail last year, you already know how it works, but here’s a refresher on what’s going on for this year.  Throughout the entire month of June, stop into any of our three brewery’s tasting rooms and pick up your official 2015 Summer Solstice Ale Trail Passport.

Ale Trail Image

Keep this card handy, as each time you visit one of our breweries you will collect a stamp on the Passport in recognition of your visit.  By visiting all three breweries, and collecting all three stamps, you will successfully complete the passport (and hopefully taste a lot of great San Diego beer along the way).  Once you have a completed Passport, redeem that card at any of our locations in order to receive a commemorative pair of drinking socks.  That’s right, this year you will take home a swanky pair of drinking footwear to make your friends jealous and to keep your feet looking fresh.

The Passports and the drinking socks will be available at each brewery while supplies last, and you’ve got from June 1 – June 30 to complete the Ale Trail.

Oh yeh, you know that the American Homebrewers Association is coming to San Diego again this year for the National Homebrewers Conference, right?  Well, you do now.  As part of the Conference, we’re making it even easier to complete the Ale Trail.  Thanks to our friends at Brewery Tours of San Diego, we will have a free shuttle bus that runs from the Conference location at the Town & Country Resort to Benchmark Brewing Company, to Societe, then on over to Fall Brewing Co., and then back to the Town & Country Resort.  This shuttle hits the Trail on June 9 from 3:00pm – 8:00pm, and there couldn’t be an easier or safer way to complete the Ale Trail in one afternoon of awesome San Diego beer-infused fun.

We’re dreaming about a tall glass of “Table Beer,” a full pour of “The Harlot,” and a creamy pour of “2 a.m. Bike Ride” right now…it just sounds like Summer.

For those who need to know, you can find us all at:

  • Benchmark Brewing Company – 6190 Fairmount Ave., Ste. G, San Diego, CA 92120 – @BenchmarkBrew
  • Fall Brewing Co. – 4542 30th Street, San Diego, CA 92116 – @FallBrewing
  • Societe Brewing Company – 8262 Clairemont Mesa Blvd., San Diego, CA 92111 – @SocieteBrewing

Plan to ride along the Ale Trail this Summer, and join us and our friends at Benchmark Brewing Company and Fall Brewing Co. in celebrating some of the best beer that San Diego has to offer.  Oh, and drinking socks.

Cheers!

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Holy smokes Batman!

It’s been a year already, and Free Comic Book Day returns on May 2, 2015.  Once again, Southern California Comics is joining forces with Societe Brewing Company for a “super” day of comics and beer.  Jamie and the awesome folks around the corner at Southern California Comics celebrate Free Comic Book Day annually, giving away free comic books and hosting a pretty killer party.  They kick things off at 9:00 am and then rock and roll all day until about 5:00 pm in the evening.

So here’s your game-plan for a heroic day…

Step 1: start the day over at Southern California Comics, get your free comic book, and geek out over the fantastical and the extraordinary.

Step 2: stop by Societe Brewing Company, we’re opening early at 11:00 am so you can geek out over our awesome beer.  We will be pouring beer all day, from 11:00 am – 10:00 pm, some come early and hang out with us.

Step 3: get $1 off of full pours of beer (for guests who are 21+) or $1 off of a delicious Boylan’s craft soda (for anyone who is thirsty).

Of course, it’s easy to work up an appetite when you are fighting crime or saving the planet.  Lucky for you, we’ve got Grillfellas on the schedule.  They’ll be bringing out some wood-smoked BBQ along with all the fixings.

For more information about Free Comic Book Day at Southern Comics, you can visit www.socalcomics.com or give them a shout at 858-715-8669.  Be sure to stop by our brewery at 8262 Clairemont Mesa Boulevard on what will absolutely be an epic day!

Cheers.

Holy Smokes Batman...

THIS CAN’T BE HAPPENING…I’M DREAMING…OR HALLUCINATING…OR SOMETHING… FREE COMIC BOOK DAY IS BACK AT SOCIETE BREWING…

 

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