We wear our enthusiasm for beer and the history of brewing on our sleeves, but one glorious sixteen-to-eighteen-day stretch during the onset of autumn, we get to affix that amour to a colorful pair of lederhosen. We are referring, of course, to Bavaria’s epic folk festival, Oktoberfest, during which Munich residents and the many who flock to that German city participate in communal revelry fueled primarily by traditional lager. Being members of a busy brewery half a world away, we aren’t at liberty for a cross-Atlantic trek, but rather than lament geographical shortfalls, we hold our own festivities at our tasting room (this year’s Societe Oktoberfest will take place Saturday, September 30 from noon to 10 p.m.), an essential component of which is our own Oktoberfest Lager, Die Kellnerin. Easy-drinking and exhibiting vibrant floral and mineral notes introduced by industrious lager yeast, it’s a taste of the mutterland in the heart of San Diego.
In this day and age of ultra-rare beers, it’s become commonplace for consumers to encounter bottles coming in far above the price-tag of everyday ales and lagers. Some of these higher-end creations come in at $20, $30 or even a budget-breaking $40 each. Not to be outdone, we are about to release our most cost-prohibitive offering to-date: The Urchin. Aged in red-wine barrels hailing from California vintners, rested on pristine cranberries from the bogs of New England, then blended to perfection and siphoned into 500-milliliter bottles, this exquisite, extremely limited quaff can be had for a whopping $50 per bottle…or a mere $5 for those who help out needy San Diego families via Societe’s annual holiday food-drive.
If you work at a brewery or allied SDBG pub, come join us for Industry Night at Societe Brewing Company on Sunday, November 16th beginning at 6pm. Proof of employment (pay stub or business card) required to receive $1 Industry Night beers and free food from Mastiff Sausage Company (food available only to the first 100 people).
Not sure if you work for a member? Check out these links: http://www.sandiegobrewersguild.org/breweries/ and http://www.sandiegobrewersguild.org/allied-pub-members/
San Diego Beer Week begins today and runs through November 16th!
Are you ready for it!?
Here are a few of the big events we are participating in this year:
November 7: Guild Fest: VIP Brewer Takeover
November 8: Guild Fest: SD Brewers Guild Festival
November 12: Societe Brewing Company Beer Dinner at Waypoint Public
November 13: Societe Brewing Company Beer Dinner at Churchills Pub & Grille
November 13: Craft Beer & Bites @ SILO
November 16: The Beer Garden @ The Lodge at Torrey Pines
If you would like to know about any other events we will be participating in, please contact us and ask!
Some of the great things about San Diego are the sun, surf, and plethora of activities to keep you busy. In August, you may have seen Travis on the cover of the West Coaster taking advantage of the sun and surf – well, sort of. He was captured soaring over Mission Bay in a jetpack. Yes, you read that correctly, a jetpack. He had the great opportunity to test out one of Jetpack America’s water-propelled Jetlev jetpacks.
In response to a blog post by Modern Times, I (Travis) made my first and maybe only tweet.