Last year, thanks to the generosity of our patrons, we were able to collect a whopping 23,153 pounds of needed provisions for the Jacobs & Cushman San Diego Food Bank. That’s more than 11.5 tons and equates to an incredible 19,294 meals! We knew we had awesome fans frequenting our tasting room, but this exceeded our wildest dreams for this charity effort. The 2016 drive saw an overwhelming 366% increase in donations from the previous year’s campaign. We know it won’t be easy and we’re biting of quite a challenge, but we’d like to attempt to collect even more food this year than last year. We’re ready to put our money–and our beer–where our hearts are, and provide plenty of incentives to reward the people who help us help San Diego families in need.

2017 Societe Brewing Holiday Food Drive Poster

This year’s drive will take place from November 20 to December 31. That equates to six weeks. We currently have six Feral (barrel-aged wild) ales available in our tasting room. The cost per 500-milliliter bottle is between $17 and $18, but each week we will select a Feral Ale of the Week (see schedule below). What does that mean? We’re glad you asked! For every 25 pounds of food someone donates from the Food Bank’s most-needed list (see below), they will be entitled to one bottle of the Feral Ale of the Week for the extremely low price of just $5. And bringing in any amount of food from the most-needed list will entitle customers to $1 off every full beer they order the day of their donation. But wait…there’s more. If we do surpass last year’s total donation poundage, we will reward everyone who comes to our tasting room by reducing the price of all of our beers by $1 for the entire month of January 2018! Everybody wins, but most of all, our friends and neighbors who are hungry and require our help.

The following is the San Diego Food Bank’s most-needed items list:

  • Canned Meats & Tuna
  • Canned Soups
  • Canned Fruits & Vegetables
  • Canned or Dried Beans
  • Dry Cereal
  • Rice
  • Macaroni & Cheese
  • Spaghetti
  • Infant Formula
  • Peanut Butter
  • Powdered Milk

Last year, we offered a $5 bottle of The Urchin, our barrel-aged Feral ale with cranberries–which originally retailed for $50–to patrons who donated 50 pounds of food. This year, we wanted to lower the donation amount by half, but keep the same big discount. We will kick off our Feral ale of the week with the 2016 vintage of The Urchin, followed by the brand-new 2017 vintage of our barrel-aged Feral blonde ale, The Swindler. All of our current Feral ales will get their own week before we close out with the delicious 2016 vintage of our Feral dark ale with cherries, The Savage. There are plenty of diverse and delectable reasons to do what folks as nice as you would have done even without a reward, but we think you deserve one and appreciate you making such a positive difference in our community. Cheers and happy holidays!

Weekly Discounted Feral Ale Schedule:

Can’t make it to our tasting room, but still want to contribute? No problem. A bunch of our brewing-industry friends have setup collection buckets at their tasting rooms specifically for this food drive. Here they are:

  • 32 North Brewing, Miramar
  • Alpine Beer Co., Alpine
  • Arcana Brewing, Carlsbad
  • Burgeon Beer Co., Carlsbad
  • Eppig Brewing, North Park
  • Green Flash Brewing, Mira Mesa
  • Groundswell Brewing, Grantville
  • Groundswell Brewing, Santee
  • Longship Brewery, Mira Mesa
  • The Lost Abbey Confessional, Cardiff
  • The Lost Abbey / Port Brewing, San Marcos
  • Mike Hess Brewing, Miramar
  • Mike Hess Brewing, North Park
  • Mike Hess Brewing, Ocean Beach
  • Pariah Brewing, North Park
  • Plan 9 Alehouse, Escondido
  • Rip Current Brewing, San Marcos
  • Rouleur Brewing, Carlsbad
  • Savagewood Brewing, Scripps Ranch
  • Second Chance Beer Co., Carmel Mountain
  • Second Chance Beer Co., North Park
  • Thorn Brewing, Barrio Logan
  • Thorn St. Brewery, North Park
  • Thr3e Punk Ales Brewing, Chula Vista
  • Toolbox Brewing, Vista
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