From Saturday, September 21 to October 6 we’ll be celebrating Germany’s legendary harvest festival, Oktoberfest, with slew of events at our tasting room. The sudsy starting point will be an all-day Oktoberfest Kick-Off Celebration from noon to 10 p.m. on Saturday, September 21. That free, family-friendly soiree will see the see us convert our tasting room into an all-out, blue-and-white-outfitted Bavarian beer hall, complete with commemorative steins, 16-20 beers (including this year’s batch of our Oktoberfest Lager, Die Kellnerin), beer-infused German cuisine from San Diego’s Biersal food truck, traditional music, plus plenty of fun activities, including pretzel-eating, stein-holding and best-dressed contests.

Want to work off some of that delicious beer and food ahead of time? Show up at our brewery at 10 a.m. on Saturday, September 21, and take part in the newly-minted Societe Running Club’s free monthly 5K run. The U-turn halfway point is a hydration station at Kearny Mesa’s Road Runner Sports facility, and upon their return, all participants will receive $1 off their beers for the rest of the day. Talk about healthy motivation! (No tickets or signup are required to take part in the 5K.)

Not feeling as ale-thletic? That’s OK. Exercising isn’t the only way to get discounted beer. Starting Friday, August 30, we will have commemorative ceramic Oktoberfest steins on sale for $10, which includes your first pour of Societe beer. Then, from September 21 to October 6, all stein refills will be offered for $1 off the regular price of select Societe beers (those under 6% alcohol-by-volume, excluding “Feral” ales).

Thirsty for more? The culinary savants from The Good Seed Food Company will come to Societe’s tasting room for an Oktoberfest Beer and Food Pairing from 1 to 3 p.m. on Saturday, September 28, and serve a quartet of Deutsche-inspired dishes—bratwurst with sauerkraut, sauerbraten with spatezle, warm German potato salad and a German chocolate cake truffle—devised specifically to pair with four of our beers. Tickets are available in advance (with a limited number for sale day-of) at our tasting room and online. We hope you can make time to join in the fun. Prost!

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