Currently browsing: Construction

On August 29, 2011 we broke ground. The first cuts into our soon-to-be brewery floor were made. This has been the most costly and most exciting aspect of our build-out to this point, and we are happy to say that as of January 26, 2012 our brewery floor is finished! There is really no way to fully convey the depth of this project, but to give you an idea here is a summary of the process.


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Although we have spent much of our time and energy on the tasting room the last few months, we have also been working on a few other projects since obtaining our building permits and passing the many inspections required for construction.

Since we promised you a play-by-play of the whole process, here are a few of the other things we have been doing including framing, plumbing, insulation, and drywalling.  Even though this really has nothing to do with beer or brewing, we still find it fun to report this news to you because it’s all the tiny pieces that will lead up to the brewery.

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Hi everyone,

Sorry if it seems like things have been slow over here at Societe. We want to let you know that a large focus of what has been going on the past month dealt with prepping and designing the tasting room. Travis and I are extremely proud and excited for the tasting room…so much so that we want it to be a surprise to all guests. Because of that, we have chosen to keep the tasting room build-out highly classified and confidential. Please know that we appreciate the continued support and things are chugging along here just smoothly. We hope to see everyone here next May!


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It’s been just over a month since demolition started and the brewery is continuing to take shape.

We finished cutting the floors, and though we have not begun removing all the concrete in the brewery just yet (don’t worry we will share all the before, during, and after photos of that flooring project in it’s own post), we have removed the slabs to access the plumbing.

Plumbing in women’s restroom.

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Over the last couple weeks we were able to get some of the more tedious demo projects accomplished. One of them involved removing nails from the boards saved during the demolition to use them in the construction. We were lucky to have some help in completing this daunting task. Thank you, Dan and Danny, for your time and assistance. We very much appreciate it.

Nail free boards

Free of Nails

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It’s only been about two weeks of demolition and to our delight it’s nearly complete. All that remains are a few minor walls, and the floor in the brewery.

It’s so exciting to see everything coming down as we continue the transformation from warehouse to brewery. With all the walls, old bathrooms, and offices gone, we are able to visualize better how it will all come together in the weeks and months ahead.

One of the highlights of the demolition came in the first couple days when the first wall was being torn down. Hidden inside the walls for the last 30 plus years, we discovered two (empty) perfectly preserved Coors cans. Could it be a sign that beer belongs here?  Over the days that followed, more cans were discovered. However, we think the first two we found together were a sign of good to come. We plan to keep them here at the brewery, perhaps even put them on display in the tasting room.

1970’s Style Coors Cans

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Demolition has begun! The plan: To completely demolish the interior of the this building making it possible for Travis and Doug to start from a clean slate. In turn, this allows them to completely build-out and customize every aspect of the brewery to their liking. These guys are meticulous researchers and have a keen eye for detail. They know this is their opportunity to make a brewery function the way they want.  Everything from the layout to the tanks will be custom built and constructed.

If all goes smoothly, and permitting doesn’t present too many hurdles; Soceite should be on track to open in the Spring of 2012.

The Demolition Crew

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Travis and Doug have been working hard toward planning Societe from the ground up, which has been a joint dream of Travis and Doug’s for quite some time now. A lot has gone on since the beginning of the year as they have joined efforts in working toward their goals and dreams. We have to say the most exciting milestone up to this point is that Societe Brewing Company has secured a building in Kearny Mesa, San Diego! We spent many months scouring the city to find the right building and location, and we are certain this is it!

Societe Brewing Company, Kearny Mesa, San Diego

Travis pours the first beer to be consumed at Societe.

Travis, and his wife, Lorah, toast to Societe Brewing Company.

“To Societe!”

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