Love rubbing elbows with big names in the San Diego brewing scene? So do we, so we’re turning every Monday from January 21 through April 8 into Mix & Mingle Mondays, a chance for you (and us) to do just that! Starting at 4 p.m. each Monday, we’ll have friends of ours from other San Diego County breweries over to our tasting room for the express purpose of interacting with other favorite people of ours…all of you. Come out, talk beer (or anything else) with really good folks from really great breweries and watch how fast a humdrum Monday turns into the best.night.EVER! Here is our Mix & Mingle calendar…Read More
Until now, an authentic taste of what Societe is all about has only been fully available at our tasting room, but this year we’ve devised a “world tour” of sorts. Since our beer is 100% distributed in San Diego County, this is our “world” and we’re spending 2019 bringing our fun, festive family to some of the places that have been our strongest supporters so we can reciprocate some of that love and meet some of our faithful fans on their home turf. We’re calling it the 2019 Societe County Crawl and it’ll take us from Chula Vista to Santee to Escondido and Oceanside. Of course, we’ll hit sudsy centralized communities like North Park, Ocean Beach and our own Kearny Mesa. And each time we do, we’ll have a bunch of our crew on-site, enjoying a good time right along with all of you. Keep an eye on our social-media platforms for updates on County Crawl stops. Here is the schedule so far. We hope to see you soon!
- January 11: Keep the Pint Night, Regents Pizzeria, La Jolla/UTC
- January 31: Tap Takeover, Blind Lady Ale House, Normal Heights
- February 8: Beer & Game-Meat Pairing, Fifty-Two East, Santee
- February 20: Double Pint Night, Eureka!, La Jolla/UTC
- March 31: Breakfast & Beer Bonanza, Churchill’s Pub & Grille, San Marcos
The holidays are upon us and we have lots planned for the final stretch of 2017. Our annual Holiday Food Drive is already in full swing, with patrons trading donations to the San Diego Food Bank for pours of extremely rare beers. The initial trio of specialty tappings (Batch 1 of The Butcher Imperial Stout, The Savage Dark Feral Ale, and The Thief Feral Ale with Locally Grown Grenache Blanc Grapes) are going fast. But worry not, we have other rare offerings in line to take their place, including Batch 1 of The Swindler Feral Blonde Ale from 2016 and Batch 1 of The Highbinder Feral Ale with Raspberries from 2017). Additionally, we’ll host Sore Eye Sudsmas on Saturday, December 8. Held each year, it brings in thousands of pounds of donations for our Food Drive, which we reward by tapping the rarest of the rare. This year, it will be The Patriarch, a one-time-only Feral Ale with Boysenberries blend we originally concocted to celebrate Toronado San Francisco‘s 30-year anniversary. Can’t make it out for Sudsmas? No worries. Our Food Drive will run until December 31.
With literally hundreds of events happening throughout the county during San Diego Beer Week, one must be strategic. That applies to breweries, too. We consider SDBW an opportunity to get out and spend time enjoying events at spots that carry our beer and support us all year long. So, if you’re getting strategic and trying to make the most out of your Beer Week, we’d like to invite you to drop in and spend part of it with us at any of the events we’re taking part in. Here’s a handy-dandy schedule to help you locate us…and a good time!
Thanks to all of you, we have enjoyed six incredible years being part of San Diego’s amazing craft-brewing scene. To celebrate, we toyed with ideas for grandiose events spanning multiple days and a multitude of (overly) complicated initiatives, but in the end we decided that saying “thank you” to our fans was paramount, and that doing so should be simple and straightforward. And that’s what this year’s anniversary festivities will be all about. Beginning Wednesday, June 6 (6/6…get it?, we will have special-edition glassware on sale for $10 each (that includes your first beer). These fine-looking collectibles fit nicely with the specialty glasses we’ve produced for each of our preceding anniversaries. Adding to their worth is the fact we will take $1 off of every beer that we pour into SOCIETE 6 glasses from June 6 to 30. This even applies to our Feral ales and, extra-special bonus, these glasses hold more than our standard tasting-room glassware, so this equates to quite the multi-week economic coup.
Last year, thanks to the generosity of our patrons, we were able to collect a whopping 23,153 pounds of needed provisions for the Jacobs & Cushman San Diego Food Bank. That’s more than 11.5 tons and equates to an incredible 19,294 meals! We knew we had awesome fans frequenting our tasting room, but this exceeded our wildest dreams for this charity effort. The 2016 drive saw an overwhelming 366% increase in donations from the previous year’s campaign. We know it won’t be easy and we’re biting of quite a challenge, but we’d like to attempt to collect even more food this year than last year. We’re ready to put our money–and our beer–where our hearts are, and provide plenty of incentives to reward the people who help us help San Diego families in need.
While some fear the approach of All Hallow’s Eve, we harbor a freakish, nay, frightening love for Halloween. Enough that we’re stretching our celebration of things that go bump in the night to five days, each with its own special activities and promotion. Read on and mark your calendars (in blood) appropriately!
We have a great deal of goings-on in our tasting room this month; the class of events for which one marks their calendar in ink lest they miss out on surefire merriment.
Our brewery and the beer that pours forth from it exist for the purpose of indulgence. So it’s fitting we’re celebrating a half-decade in business by pushing the boundaries of quality consumption with an event so gargantuan, we had to pull out a cleaver and hack it in two meaty, beer-drenched portions. Either will sate those in search of a good time fortified by fine food and beverage, but only those with the hardiest of souls and stomachs will be able to withstand the 9 hours, 12 beers (minimum, including new and rare offerings) and 10 courses of expertly paired cuisine (plus epic charcuterie reception and take-home confections) comprising the full SOCIETE 5 experience, which will take place at our brewery on Saturday, June 24.
To pull off something this big, we’re calling in friends from the 5-Chef Societe, big-name gastronomes who fly under the radar each year to throw celebratory beer-paired suppers with us. (See below for a full roster detailing this skilled troupe.) We’ve brought back nearly every chef who’s lent their talents to these edible endeavors—even some from the other side of the country—and all of us will bring our best to create a day of decadence honoring five years in the books and many more to come. Here are the details…